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  3. Reddit plans to lock some content behind a paywall this year, CEO says | Reddit executives also discussed how they might introduce more ads into the social media platform

Reddit plans to lock some content behind a paywall this year, CEO says | Reddit executives also discussed how they might introduce more ads into the social media platform

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  • treadful@lemmy.zipT [email protected]

    If the paid subreddits pay out to the creators, that seems like an okay feature. Also dipping into the Patreon market.

    J This user is from outside of this forum
    J This user is from outside of this forum
    [email protected]
    wrote on last edited by
    #86

    Repost bots are already rampant on big subs, but it would get so much worse if those bots could generate continual revenue.

    1 Reply Last reply
    0
    • samus12345@lemm.eeS [email protected]

      I agree. It costs them almost nothing to implement and when you have a big enough userbase there are always rubes who will pay for anything you charge for.

      J This user is from outside of this forum
      J This user is from outside of this forum
      [email protected]
      wrote on last edited by
      #87

      I thought Tinder's most expensive tier costing $500/month was a joke, but it's actually a thing. Someone somewhere is paying $500 for Tinder every single month. Wild.

      C 1 Reply Last reply
      0
      • S [email protected]

        Not to mention that paywalled content being moderated by unpaid volunteers.

        J This user is from outside of this forum
        J This user is from outside of this forum
        [email protected]
        wrote on last edited by
        #88

        Some mods would do it. I don't know why, but they would.

        1 Reply Last reply
        0
        • F [email protected]

          Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.

          Huffman previously showed interest in potentially introducing a new type of subreddit with "exclusive content or private areas" that Reddit users would pay to access.

          When asked this week about plans for some Redditors to create "content that only paid members can see," Huffman said:

          It’s a work in progress right now, so that one’s coming... We're working on it as we speak.

          When asked about "new, key features that you plan to roll out for Reddit in 2025," Huffman responded, in part: “Paid subreddits, yes.”

          Reddit's paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.

          Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.

          Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.

          R This user is from outside of this forum
          R This user is from outside of this forum
          [email protected]
          wrote on last edited by
          #89

          i too deleted my 15-Year Club reddit account

          1 Reply Last reply
          0
          • F [email protected]

            Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.

            Huffman previously showed interest in potentially introducing a new type of subreddit with "exclusive content or private areas" that Reddit users would pay to access.

            When asked this week about plans for some Redditors to create "content that only paid members can see," Huffman said:

            It’s a work in progress right now, so that one’s coming... We're working on it as we speak.

            When asked about "new, key features that you plan to roll out for Reddit in 2025," Huffman responded, in part: “Paid subreddits, yes.”

            Reddit's paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.

            Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.

            Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.

            P This user is from outside of this forum
            P This user is from outside of this forum
            [email protected]
            wrote on last edited by
            #90

            How is this new? Reddit gold gave you access to the subreddit that only gold members could access. It didn't have anything good in it as everyone would rather have a larger reach.

            If he intends to convert an existing sub to it, he will quickly find how much people are happy to more to a new sub.

            1 Reply Last reply
            0
            • F [email protected]

              Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.

              Huffman previously showed interest in potentially introducing a new type of subreddit with "exclusive content or private areas" that Reddit users would pay to access.

              When asked this week about plans for some Redditors to create "content that only paid members can see," Huffman said:

              It’s a work in progress right now, so that one’s coming... We're working on it as we speak.

              When asked about "new, key features that you plan to roll out for Reddit in 2025," Huffman responded, in part: “Paid subreddits, yes.”

              Reddit's paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.

              Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.

              Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.

              T This user is from outside of this forum
              T This user is from outside of this forum
              [email protected]
              wrote on last edited by
              #91

              That's why I'm here. Just made an account. Sick of everything being a goddamn subscription.

              1 Reply Last reply
              0
              • B [email protected]

                I just left, deleted my account of 15ish years tonight, no regrets. Happy to be here.

                F This user is from outside of this forum
                F This user is from outside of this forum
                [email protected]
                wrote on last edited by
                #92

                Welcome, I joined here after the API protests. It's a smaller community so content is slow to move but it's nice to have forums where you're having constructive conversations with people, not a huge amount of bots or repeated to death catch phrases

                Enjoy this little bastion before it attracts mainstream attention. 🙂

                1 Reply Last reply
                0
                • B [email protected]

                  I just left, deleted my account of 15ish years tonight, no regrets. Happy to be here.

                  O This user is from outside of this forum
                  O This user is from outside of this forum
                  [email protected]
                  wrote on last edited by
                  #93

                  With the API changes, I became read-only (without an account) on Reddit.

                  I now skim the communities that don't really exist here.

                  ... it's actually saved me a lot of time now that I can't (and thus don't feel the need to) debate local politics with morons anymore!

                  ... unless and until they come to Lemmy.

                  B D 2 Replies Last reply
                  0
                  • F [email protected]

                    Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.

                    Huffman previously showed interest in potentially introducing a new type of subreddit with "exclusive content or private areas" that Reddit users would pay to access.

                    When asked this week about plans for some Redditors to create "content that only paid members can see," Huffman said:

                    It’s a work in progress right now, so that one’s coming... We're working on it as we speak.

                    When asked about "new, key features that you plan to roll out for Reddit in 2025," Huffman responded, in part: “Paid subreddits, yes.”

                    Reddit's paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.

                    Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.

                    Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.

                    needthosepylons@lemmy.worldN This user is from outside of this forum
                    needthosepylons@lemmy.worldN This user is from outside of this forum
                    [email protected]
                    wrote on last edited by
                    #94

                    What's Reddit? A clone of Lemmy?

                    1 Reply Last reply
                    0
                    • B [email protected]

                      I just left, deleted my account of 15ish years tonight, no regrets. Happy to be here.

                      P This user is from outside of this forum
                      P This user is from outside of this forum
                      [email protected]
                      wrote on last edited by
                      #95

                      I left 2 years ago from my 13yo account, deleted everything as well

                      Obligatory Fuck You spez

                      No regrets, I love Lemmy

                      1 Reply Last reply
                      0
                      • nima@leminal.spaceN [email protected]

                        imagine charging for displaying content you didn't even make.

                        the balls are astounding, but this ain't gonna go well for them.

                        D This user is from outside of this forum
                        D This user is from outside of this forum
                        [email protected]
                        wrote on last edited by
                        #96

                        I was thinking a profit sharing concept for the people running the sub would make sense. I’m sure that’s not what it is though.

                        1 Reply Last reply
                        0
                        • J [email protected]

                          I thought Tinder's most expensive tier costing $500/month was a joke, but it's actually a thing. Someone somewhere is paying $500 for Tinder every single month. Wild.

                          C This user is from outside of this forum
                          C This user is from outside of this forum
                          [email protected]
                          wrote on last edited by
                          #97

                          It's for people with that much money to waste. Saudi princes and the like.

                          1 Reply Last reply
                          0
                          • M [email protected]

                            Lemmyburghers

                            C This user is from outside of this forum
                            C This user is from outside of this forum
                            [email protected]
                            wrote on last edited by
                            #98

                            Lumbergh...

                            1 Reply Last reply
                            0
                            • F [email protected]

                              Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.

                              Huffman previously showed interest in potentially introducing a new type of subreddit with "exclusive content or private areas" that Reddit users would pay to access.

                              When asked this week about plans for some Redditors to create "content that only paid members can see," Huffman said:

                              It’s a work in progress right now, so that one’s coming... We're working on it as we speak.

                              When asked about "new, key features that you plan to roll out for Reddit in 2025," Huffman responded, in part: “Paid subreddits, yes.”

                              Reddit's paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.

                              Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.

                              Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.

                              D This user is from outside of this forum
                              D This user is from outside of this forum
                              [email protected]
                              wrote on last edited by
                              #99

                              RIP Reddit

                              1 Reply Last reply
                              0
                              • O [email protected]

                                With the API changes, I became read-only (without an account) on Reddit.

                                I now skim the communities that don't really exist here.

                                ... it's actually saved me a lot of time now that I can't (and thus don't feel the need to) debate local politics with morons anymore!

                                ... unless and until they come to Lemmy.

                                B This user is from outside of this forum
                                B This user is from outside of this forum
                                [email protected]
                                wrote on last edited by
                                #100

                                Looking forward to having more conversations with fewer people. I’m not trying to argue politics anymore. It’s fruitless.

                                1 Reply Last reply
                                0
                                • D [email protected]

                                  This is probably targeting a adult content creators, aka trying to get a finger in onlyfans' pie

                                  M This user is from outside of this forum
                                  M This user is from outside of this forum
                                  [email protected]
                                  wrote on last edited by
                                  #101

                                  Yeah that’s pretty much the only real market I can see for this.

                                  1 Reply Last reply
                                  0
                                  • F [email protected]

                                    Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.

                                    Huffman previously showed interest in potentially introducing a new type of subreddit with "exclusive content or private areas" that Reddit users would pay to access.

                                    When asked this week about plans for some Redditors to create "content that only paid members can see," Huffman said:

                                    It’s a work in progress right now, so that one’s coming... We're working on it as we speak.

                                    When asked about "new, key features that you plan to roll out for Reddit in 2025," Huffman responded, in part: “Paid subreddits, yes.”

                                    Reddit's paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.

                                    Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.

                                    Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.

                                    five82@lemmy.worldF This user is from outside of this forum
                                    five82@lemmy.worldF This user is from outside of this forum
                                    [email protected]
                                    wrote on last edited by
                                    #102

                                    I haven't had an account since the Apollo purge but fuck Spez.

                                    R T 2 Replies Last reply
                                    0
                                    • samus12345@lemm.eeS [email protected]

                                      I don't even use any apps and was just planning on boycotting it for a few days in solidarity. Then Greedy Little Pigboy made his statement about how everyone will come crawling back and that was that.

                                      J This user is from outside of this forum
                                      J This user is from outside of this forum
                                      [email protected]
                                      wrote on last edited by
                                      #103

                                      This is the actual reason for me too. I'm making a point to never visit that website again.

                                      There's exceptions like when searching for troubleshooting help and a relevant result happens to be on Reddit, but otherwise I avoid it as much as possible.

                                      samus12345@lemm.eeS 1 Reply Last reply
                                      0
                                      • F [email protected]

                                        Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.

                                        Huffman previously showed interest in potentially introducing a new type of subreddit with "exclusive content or private areas" that Reddit users would pay to access.

                                        When asked this week about plans for some Redditors to create "content that only paid members can see," Huffman said:

                                        It’s a work in progress right now, so that one’s coming... We're working on it as we speak.

                                        When asked about "new, key features that you plan to roll out for Reddit in 2025," Huffman responded, in part: “Paid subreddits, yes.”

                                        Reddit's paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.

                                        Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.

                                        Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.

                                        arunshah240@lemmy.worldA This user is from outside of this forum
                                        arunshah240@lemmy.worldA This user is from outside of this forum
                                        [email protected]
                                        wrote on last edited by
                                        #104

                                        After reddit goes paywall It's time to Lemmy

                                        1 Reply Last reply
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                                        • B [email protected]

                                          I just left, deleted my account of 15ish years tonight, no regrets. Happy to be here.

                                          W This user is from outside of this forum
                                          W This user is from outside of this forum
                                          [email protected]
                                          wrote on last edited by
                                          #105

                                          Welcome!

                                          The fediverse situation has been improved a lot since the first API migration, hope you enjoy it here!

                                          1 Reply Last reply
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