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  3. Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette

Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette

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  • 1984@lemmy.today1 [email protected]

    They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

    Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

    S This user is from outside of this forum
    S This user is from outside of this forum
    [email protected]
    wrote last edited by
    #68

    I have my entire network running with a DNS that blocks all advertising by default. And then, just to make absolutely certain, I run browsers with UBlock Origin on them.

    4 1 Reply Last reply
    16
    • C [email protected]

      Yeah, but bad ad choices cause people who would otherwise be fine with ads that fund content to block. Some will never go away, in the same way some will always pirate, but the ad landscape has become like the streaming landscape and pushed people towards these choices

      D This user is from outside of this forum
      D This user is from outside of this forum
      [email protected]
      wrote last edited by
      #69

      Absolutely. Too bad that even unobtrusive ads still can't be trusted not to have trackers.

      1 Reply Last reply
      6
      • S [email protected]

        I have my entire network running with a DNS that blocks all advertising by default. And then, just to make absolutely certain, I run browsers with UBlock Origin on them.

        4 This user is from outside of this forum
        4 This user is from outside of this forum
        [email protected]
        wrote last edited by
        #70

        Any good guides you know of to set that up?

        S O M J 4 Replies Last reply
        1
        • 4 [email protected]

          Any good guides you know of to set that up?

          S This user is from outside of this forum
          S This user is from outside of this forum
          [email protected]
          wrote last edited by
          #71

          My DNS is from controld.com.

          What you do is you log into your router and on the local area network page there's generally a section to change the DNS settings of your router and you just put in the IP addresses that control D gives you.

          You can also set it up on iOS and Android so that you are also protected when you leave your home network and are on the go on your cellular network.

          As I said, along with Control-D, I also use U-Block Origin to catch anything that it might miss.

          The other thing to do is use as many open source applications as you can possibly get away with.

          M 1 Reply Last reply
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          • muusemuuse@sh.itjust.worksM [email protected]

            Toggles like that are available in other adblockers too and they pose a problem. They ad a ransom to showing you ads. You don’t want the ads but if the advertisers pay the adblocker company they get whitelisted and you see the ads anyway.

            Never use those toggles.

            ulrich@feddit.orgU This user is from outside of this forum
            ulrich@feddit.orgU This user is from outside of this forum
            [email protected]
            wrote last edited by
            #72

            They ad a random to showing you ads

            hhwat

            muusemuuse@sh.itjust.worksM 1 Reply Last reply
            2
            • 4 [email protected]

              Any good guides you know of to set that up?

              O This user is from outside of this forum
              O This user is from outside of this forum
              [email protected]
              wrote last edited by
              #73

              https://pi-hole.net/

              1 Reply Last reply
              8
              • N [email protected]

                Advertising needs to become as socially acceptable as smoking.

                It arbitrary pollutes any environment it’s conducted in, and causes secondary harms to non-participants by incentivising insecure hoarding of private information with the intent to better target individuals.

                aceshigh@lemmy.worldA This user is from outside of this forum
                aceshigh@lemmy.worldA This user is from outside of this forum
                [email protected]
                wrote last edited by
                #74

                Reminds me of the bill hicks quote on advertising.

                N 1 Reply Last reply
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                • aceshigh@lemmy.worldA [email protected]

                  Reminds me of the bill hicks quote on advertising.

                  N This user is from outside of this forum
                  N This user is from outside of this forum
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                  wrote last edited by
                  #75

                  The sentiment is influenced by many.

                  1 Reply Last reply
                  0
                  • 1984@lemmy.today1 [email protected]

                    They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

                    Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

                    orca@orcas.enjoying.yachtsO This user is from outside of this forum
                    orca@orcas.enjoying.yachtsO This user is from outside of this forum
                    [email protected]
                    wrote last edited by
                    #76

                    The ad industry is an abusive ex that complains when you defend yourself.

                    N 1 Reply Last reply
                    22
                    • besselj@lemmy.caB [email protected]

                      Raw-dogging the internet without an adblocker is about as irresponsible as not using contraception

                      O This user is from outside of this forum
                      O This user is from outside of this forum
                      [email protected]
                      wrote last edited by
                      #77

                      For a few years, even the FBI officially recommended that everyone should use an adblocker. They recently removed that PSA from their website, I believe with the new administration:

                      https://techcrunch.com/2022/12/22/fbi-ad-blocker/

                      https://www.pcmag.com/news/fbi-recommends-installing-an-ad-blocker-to-dodge-scammers

                      1 Reply Last reply
                      4
                      • V [email protected]

                        Advertising should be illegal. Huge waste of money and everyone's time.

                        K This user is from outside of this forum
                        K This user is from outside of this forum
                        [email protected]
                        wrote last edited by
                        #78

                        Yeah no, I have seen multiple businesses closing down due to poor marketing promotion/budget.

                        And then we all complain that we didn't know about a certain product/service because they didn't market it good enough (we have seen it a lot of times with movies for example, then they turn into obscure classics with the pass of time, but not really profitable), also some games that didn't really made themselves known while in critical selling weeks?

                        Who is gonna be the brave soul to release a game when GTA VI appears? That would be marketing suicide, no matter how good your game is.

                        A 1 Reply Last reply
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                        • I [email protected]

                          Can only imagine how f'd up kids' minds must be now

                          T This user is from outside of this forum
                          T This user is from outside of this forum
                          [email protected]
                          wrote last edited by
                          #79

                          My kid hasn't ever seen an ad on any streaming service or any web page, ever. And I block ads via DNS. We don't have any kind of live TV service or cable so they literally have just never seen any ads, ever.

                          Sometimes if we're out at a restaurant, some TV is playing live content and an ad runs. My kid is shocked like it's the first time he ever ate sugar.

                          Glad I can keep that toxic trash out of my house and out of his life.

                          tonava@sopuli.xyzT 1 Reply Last reply
                          2
                          • 1984@lemmy.today1 [email protected]

                            They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

                            Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

                            F This user is from outside of this forum
                            F This user is from outside of this forum
                            [email protected]
                            wrote last edited by
                            #80

                            gasp you mean to tell me you DON'T like 20 million videos playing over the top of the recipe that you're trying to read while trying not to burn dinner? unbelievable.

                            smh these motherfuckers are so brazen

                            S 1 Reply Last reply
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                            • orca@orcas.enjoying.yachtsO [email protected]

                              The ad industry is an abusive ex that complains when you defend yourself.

                              N This user is from outside of this forum
                              N This user is from outside of this forum
                              [email protected]
                              wrote last edited by
                              #81

                              They're not ex. They're serial rapist.

                              1 Reply Last reply
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                              • 1984@lemmy.today1 [email protected]

                                They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

                                Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

                                C This user is from outside of this forum
                                C This user is from outside of this forum
                                [email protected]
                                wrote last edited by
                                #82

                                I run uBlock Origin for the browsers, and Pi-Hole for the network. Plus a wireguard VPN server that my phone connects to when I’m not on the home wifi for ad-blocking on the go.

                                1984@lemmy.today1 1 Reply Last reply
                                2
                                • 1984@lemmy.today1 [email protected]

                                  They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

                                  Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

                                  zanyllama52@infosec.pubZ This user is from outside of this forum
                                  zanyllama52@infosec.pubZ This user is from outside of this forum
                                  [email protected]
                                  wrote last edited by
                                  #83

                                  Whatever number it is, it ain't big enough yet.

                                  More power!

                                  1 Reply Last reply
                                  3
                                  • I [email protected]

                                    Can only imagine how f'd up kids' minds must be now

                                    H This user is from outside of this forum
                                    H This user is from outside of this forum
                                    [email protected]
                                    wrote last edited by
                                    #84

                                    Was so proud when my kid stated that ”If the thing is good enough, it does not need advertising. Only poor stuff needs that.”

                                    1 Reply Last reply
                                    2
                                    • 4 [email protected]

                                      Any good guides you know of to set that up?

                                      M This user is from outside of this forum
                                      M This user is from outside of this forum
                                      [email protected]
                                      wrote last edited by
                                      #85

                                      Pi-hole. You’ll want to run two, because machines will use both a primary and a secondary server for their DNS requests. If you don’t want to buy a pair of raspberry pi’s, you can run it in Docker, which basically keeps it isolated to its own tiny virtual machine. So you’d just need to spin up a pair of docker containers to run the pair of pi-holes. If you’re using Docker, they’ll need a pair of volumes too, or else they’ll lose all of their data every time they reboot.

                                      You’ll want this to be on a machine that is running 24/7, because any time it shuts down, your internet will essentially stop working. That’s why lots of people end up just throwing a few raspberry pis in a closet and forgetting about them.

                                      Once it’s installed, you’ll need to load it with block lists. The default ones are pretty basic. I’d just google something like “pihole blocklists” and figure it out from there. Each list will be a URL, which allows the pihole to pull updates, (which you can tell it to do via the built-in web UI).

                                      1984@lemmy.today1 C A 3 Replies Last reply
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                                      • 1984@lemmy.today1 [email protected]

                                        They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

                                        Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

                                        G This user is from outside of this forum
                                        G This user is from outside of this forum
                                        [email protected]
                                        wrote last edited by
                                        #86

                                        Psychology has revealed that the ability to direct attention to and process stimulus is limited, and that it's more limited in the most vulnerable members of society, including those with autism and those with too much stress.

                                        Stimulus engineered to capture attention must therefore be treated by the law as a form of violence.

                                        1 Reply Last reply
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                                        • 1984@lemmy.today1 [email protected]

                                          They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

                                          Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

                                          T This user is from outside of this forum
                                          T This user is from outside of this forum
                                          [email protected]
                                          wrote last edited by [email protected]
                                          #87

                                          I actually don't mind ad but only if it is general ad, not targeted ones. Hence, why I hate web ads. I appreciate advertisements in more public spaces like radio and posters.

                                          1 Reply Last reply
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