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  3. Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette

Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette

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  • L [email protected]

    I used the internet for a long time before ad blockers even existed. Everybody simply ignored ads, instead. But that wasn't good enough for the advertisers. They weren't happy unless we were forced to look at the ads. Extraordinarily obtrusive ads. Popup ads. Popunder ads. That's when people started blocking ads. When you realized that your browser always ended up with 20 extra advertising windows.

    Nobody really cared about blocking ads until advertisers forced us to. They made the internet annoying to use, and sometimes impossible to use.

    Advertisers couldn't just be happy with people ignoring their ads, so they forced our hands and fucked themselves in the process. Now, we block them by default. I don't even know any websites that have unobtrusive ads because I never see their ads in the first place.

    Now, they want to go back to the time when we would see their ads but ignore them. Fuck off. We know we can't even give them that much. If you give them an inch, they'll take a mile.

    S This user is from outside of this forum
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    wrote last edited by
    #272

    Dont forget the ads that are straight scams or malware

    1 Reply Last reply
    2
    • P [email protected]

      The web has almost always been unusable without an adblocker. Ads today are less malicious, but more insidious. Clicking the wrong ad in 2003 would brick your computer. Clicking the wrong ad today means you'll have to cancel a credit card after your personal data is compiled and sold on the black market.

      Nothing new. Ads don't fuel a free internet. They fuel a business model. The free internet is fueled by the time and donations of kind, dedicated people.

      S This user is from outside of this forum
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      wrote last edited by
      #273

      The insidious ads are still there.

      1 Reply Last reply
      0
      • m3t00@lemmy.worldM [email protected]

        what is with p.i.p video everywhere. hate it. can't figure out how to block it. firefox

        N This user is from outside of this forum
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        wrote last edited by
        #274

        Have you tried AdNauseam?

        1 Reply Last reply
        1
        • 1984@lemmy.today1 [email protected]

          They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

          Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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          wrote last edited by
          #275

          So this confirms that people have a negative reaction to ads, which every actual internet user knows in their bones already. This means they ALSO are not even doing their one job of persuading people to buy shit. Of course this won't lead to companies reducing investment for ad carrying or finding ways to make them more appealing, that costs money, instead they will use AI generators to produce WORSE ads and leverage their capital to have governments capitulate and force users to watch by banning blockers, probably VPNs too. Bill Hicks was the most correct about advertising, and remains undefeated.

          S 1 Reply Last reply
          6
          • L [email protected]

            Rethink DNS

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            wrote last edited by
            #276

            Would you care to expand on that?

            L 1 Reply Last reply
            0
            • 1984@lemmy.today1 [email protected]

              They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

              Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

              T This user is from outside of this forum
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              wrote last edited by
              #277

              Fuck yeah, advertiers are a cancer.

              1 Reply Last reply
              11
              • almacca@aussie.zoneA [email protected]

                The trade body called it “illegal circumvention technology”

                Lol. Fuck off.

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                wrote last edited by [email protected]
                #278

                That was for 12ft.io Bypassing a pay wall. Not blocking ads.

                almacca@aussie.zoneA 1 Reply Last reply
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                • almacca@aussie.zoneA [email protected]

                  🤷 So be it.

                  anteater@discuss.tchncs.deA This user is from outside of this forum
                  anteater@discuss.tchncs.deA This user is from outside of this forum
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                  wrote last edited by
                  #279

                  Exactly. I'll go back to browsing the web with Lynx before I accept ads. If it breaks, it breaks...

                  A 1 Reply Last reply
                  1
                  • anteater@discuss.tchncs.deA [email protected]

                    Exactly. I'll go back to browsing the web with Lynx before I accept ads. If it breaks, it breaks...

                    A This user is from outside of this forum
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                    wrote last edited by
                    #280

                    Gladly go back to every site having an animated 'under construction' gif.

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                    0
                    • 1984@lemmy.today1 [email protected]

                      They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

                      Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

                      J This user is from outside of this forum
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                      wrote last edited by [email protected]
                      #281

                      When piholes go mainstream they are fully cooked. Even tech illiterate in your family won't get the ads

                      T D 2 Replies Last reply
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                      • 1984@lemmy.today1 [email protected]

                        They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

                        Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

                        S This user is from outside of this forum
                        S This user is from outside of this forum
                        [email protected]
                        wrote last edited by
                        #282

                        The trade body called it “illegal circumvention technology”, said 12ft.io has been locked by its web host, and promised to take similar action against other paywall bypassing technologies.

                        Just because you send bits to my network does not oblige me to render them. That's like saying I broke the law back when I had cable and changed channels during ad breaks. Falls flat on its face.

                        B E jackbydev@programming.devJ 3 Replies Last reply
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                        • B [email protected]

                          So this confirms that people have a negative reaction to ads, which every actual internet user knows in their bones already. This means they ALSO are not even doing their one job of persuading people to buy shit. Of course this won't lead to companies reducing investment for ad carrying or finding ways to make them more appealing, that costs money, instead they will use AI generators to produce WORSE ads and leverage their capital to have governments capitulate and force users to watch by banning blockers, probably VPNs too. Bill Hicks was the most correct about advertising, and remains undefeated.

                          S This user is from outside of this forum
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                          wrote last edited by
                          #283

                          A true visionary, taken too soon.

                          1 Reply Last reply
                          1
                          • K [email protected]

                            Looks like it hasn't been updated in a few years, but its open source so you could just fork the repo and add more. There are also quite a few forks already.

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                            wrote last edited by
                            #284

                            Lots of forks is exactly the purpose of that website

                            K 1 Reply Last reply
                            2
                            • J [email protected]

                              When piholes go mainstream they are fully cooked. Even tech illiterate in your family won't get the ads

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                              wrote last edited by
                              #285

                              I tried to give my mom a pihole, she made me get rid of it because it broke the NY times and some rando mobile game she plays. Some people can't be helped.

                              J 1 Reply Last reply
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                              • nutwrench@lemmy.mlN [email protected]

                                Website: "You appear to be using an ad blocker."
                                Me: "You appear to be correct."

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                                wrote last edited by
                                #286

                                Then I just sigh and go to archive.is and solve their captcha, so I can read the article.

                                1 Reply Last reply
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                                • m3t00@lemmy.worldM [email protected]

                                  'disable ad block to contine'. no

                                  J This user is from outside of this forum
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                                  wrote last edited by
                                  #287

                                  There's almost always another website that has the same thing.

                                  m3t00@lemmy.worldM 1 Reply Last reply
                                  1
                                  • S [email protected]

                                    Lots of forks is exactly the purpose of that website

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                                    wrote last edited by
                                    #288

                                    Some require spoons too

                                    1 Reply Last reply
                                    1
                                    • 1984@lemmy.today1 [email protected]

                                      They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

                                      Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

                                      J This user is from outside of this forum
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                                      wrote last edited by
                                      #289

                                      Bottom line: if I'm forced to consume ads on a device belonging to me -
                                      I will rather throw it away!

                                      1 Reply Last reply
                                      17
                                      • almacca@aussie.zoneA [email protected]

                                        The trade body called it “illegal circumvention technology”

                                        Lol. Fuck off.

                                        Z This user is from outside of this forum
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                                        wrote last edited by
                                        #290

                                        Say here’s a thought: can we sue ad companies for theft of electricity? They’re using my electricity to display their ads, without my consent.

                                        almacca@aussie.zoneA 1 Reply Last reply
                                        0
                                        • blackmist@feddit.ukB [email protected]

                                          Before I used Firefox on Android, any search about a game I'm playing would result in a half page video ad in the top half of the screen, accompanied by the bottom half being a request to share your data with 1496 trusted data partners.

                                          Now I use Firefox with add ons, and I get the results I requested. The modern web is basically unusable in it's raw form.

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                                          wrote last edited by
                                          #291

                                          I am used to rejecting the cookies if they are not automatically blocked by Vivaldi or Firefox, but on my phone I use Safari, which still has a decent add blocker by default so most of the time it is just a cookie banner where I have to reject them. Or put the site in reader mode

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