How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows
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I just wish companies would stop releasing games to streamers only. It does nothing but piss me off when I see someone playing a game, find it interesting then find out it doesn't even exist to buy yet .. no demos, no test play versions no nothing..just coming soon.
Makes me not want to play it anymore
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I guess modern examples are Psychonauts or Prey (2017). Hundreds of games are released every week. There will be some gems, we'll just never know. Among Us was one of those games before it got successfull by pure chance.
I really don't think Ubisoft needs to advertise a new Assassins Creed game beyond a few ads here and there, and chatting with some journalists. Spending a ton of money to allow people to play it ahead of time on stream just dilutes the experience for anyone that intends on buying the game.
Seriously, the last thing I want is for the start of a new game to be spoiled for me by some streamer.
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I really don't think Ubisoft needs to advertise a new Assassins Creed game beyond a few ads here and there, and chatting with some journalists. Spending a ton of money to allow people to play it ahead of time on stream just dilutes the experience for anyone that intends on buying the game.
Seriously, the last thing I want is for the start of a new game to be spoiled for me by some streamer.
Then avoid the streamers? I'm sure the marketing experts employed by Ubi know what they're doing. I'm also done defending that crappy company.
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Sponsoring streams isn't even close to the same thing as hiring shills
Do streamers call themselves influencers?
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Do streamers call themselves influencers?
Plenty do, yeah. Though to the marketing team, all streamers are influencers
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Plenty do, yeah. Though to the marketing team, all streamers are influencers
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Yes, someone who promotes a product while hiding the fact that they've been paid to promote the product. Streamers generally say "this is a sponsored stream" to avoid lawsuits.
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Sponsoring streams isn't even close to the same thing as hiring shills
Isn't it though? They're being paid to promote a game right? That seems like a shill to me. I'm not sure I understand the difference to you.
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Isn't it though? They're being paid to promote a game right? That seems like a shill to me. I'm not sure I understand the difference to you.
A shill doesn't disclose that they're being paid to promote a product. The secrecy is what makes them a shill
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There are some confused people in the comments, it's industry standard to sponsor streams/have brand collaboration/twitch drops. Every company does it, and 2 million dollars is not much at all. their advertising budget is at least 20x that much, probably more.
This is true, but one thing I noticed with AC Shadows is that there were a LOT of no-name streamers posting reels with fake hype over the game. It was a little egregious and came off as more than a little desperate.
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This is true, but one thing I noticed with AC Shadows is that there were a LOT of no-name streamers posting reels with fake hype over the game. It was a little egregious and came off as more than a little desperate.
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Yes, someone who promotes a product while hiding the fact that they've been paid to promote the product. Streamers generally say "this is a sponsored stream" to avoid lawsuits.
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someone who promotes a product while hiding the fact that they've been paid
Streamers generally say "this is a sponsored stream"
So by your own definition streamers are generally not shills?
If someone starts off saying "this is a sponsores stream" then yes, that is correct. It's illegal to not disclose when media is an advertisement in most of the world. I'm pretty sure it's against the TOS of most streaming sites, too.
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This is true, but one thing I noticed with AC Shadows is that there were a LOT of no-name streamers posting reels with fake hype over the game. It was a little egregious and came off as more than a little desperate.
Without seeing what you've seen, that honestly sounds more like a symptom of the platform, current internet trends, and algorithm gaming than it sounds like a cheesy viral marketing campaign
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Without seeing what you've seen, that honestly sounds more like a symptom of the platform, current internet trends, and algorithm gaming than it sounds like a cheesy viral marketing campaign
Or just excitement at getting "exclusive" early access as a small streamer. If you don't know there are thousands of others, it'd feel like an opportunity to make it big.
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Money well spent: Grummz got told the fuck off on twitter lol
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A shill doesn't disclose that they're being paid to promote a product. The secrecy is what makes them a shill
Well I've certainly never heard that before and that's not what the definition of the word is from what I'm seeing but I guess I can understand using that as a distinction.
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Without seeing what you've seen, that honestly sounds more like a symptom of the platform, current internet trends, and algorithm gaming than it sounds like a cheesy viral marketing campaign
Generally speaking, algorithms on these sites don’t serve me a ton of videos with no views from creators with no followers, en masse.
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Well I've certainly never heard that before and that's not what the definition of the word is from what I'm seeing but I guess I can understand using that as a distinction.
A shill, also called a plant or a stooge, is a person who publicly helps or gives credibility to a person or organization without disclosing that they have a close relationship with said person or organization, or have been paid to do so.
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A shill, also called a plant or a stooge, is a person who publicly helps or gives credibility to a person or organization without disclosing that they have a close relationship with said person or organization, or have been paid to do so.
Shill verb
:to act as a spokesperson or promoter
Shill noun
:one who makes a sales pitch or serves as a promoter
