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When I (rarely) browse without an ad blocker, I notice how much better contextual ads (ads based on the site I am looking at) are compared to personalized ads. For example, on Board Game Geek shows ads for board games, board game accessories, and board game storage solutions. On webcomics I will see an ad for another webcomic that targets a similar audience. Both types of ads are genuinely interesting to me and I click on them on occasion.
When I see "personalized" ads, they are for things I have absolutely no interest in. On a tech news site, I get an ad for hair conditioner (I have short hair and losing it). On a 3d printing site, I am sold t-shirts with pro-police slogans (the fact that I regularly visit lemmy should automatically mark me as a bad target for the product).
It's not about what they think you might like. It's about what they think they can convince you to buy (or at least change your mind about).
It's never been about "improving your experience" to offer personalised ads.
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Amazon started showing me ads for appliances and I’m worried they know something about my washing machine that I don’t.
Probably someone connected to you has been searching for appliances.
Often that's how they guess you're in the market.
Or they might just know you got a raise, are more of an impulse buyer in August or that one of your machines is nearing a possible end of life date.
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They have plenty of uses for it.
Just because you're not buying the tjing in the ad doesn't mean it has no effect on you.
I work in advertising, I know, it's just that in the industry it's pretty well known that Google, Facebook etc. hugely overinflate their numbers as they arbitrarily decide that it definitely did have an effect on you to make their systems look better
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I agree with the sentiment (ads blocked in so many ways here).
However, people are looking to buy things and ads do work. I used to discover cool products and go to cool events I found because of ads and algorithms.
But I swear I haven't seen anything worth buy for years before I went full anti-ad. Its all temu drop shipped garbage and AI cheating tools now. I don't even get hot singles like the good old days!
The products I can find on my own. I just need an ad to tell me that the type of product exists (I'm aware that only monopolies would benefit from that kind of as).
I'll be choosing the model/brand on merit. If anything the one being heavily advertised is going to be worse (or at least the cost of the ads is included in the price).
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I work in advertising, I know, it's just that in the industry it's pretty well known that Google, Facebook etc. hugely overinflate their numbers as they arbitrarily decide that it definitely did have an effect on you to make their systems look better
Oh. Yeah they aren't efficient with the power they exercise, they just hoard so much of it.
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Most times I specifically Google the specifications of something I want to buy they can't even show me just things that fit that. I even tried Amazon's AI thing and it couldn't do it. I had to scroll through 3-4 pages of wrong things before I found what I wanted. If all this data collection is for ads they are really shitty at it.
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I get a lot of those. They also think I'm all types of colors and genders while having different sexual preferences.
For the last few weeks YouTube has been serving me ads for ladies Gillette razors. My Google profile shows I'm a 41 year old straight male. Most ads are totally not relevant but this one is.... out there.
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I washed my car this weekend and Amazon suggested more soap on sale... Jokes on you, I ain't washing that car again for the next 6 months
wrote last edited by [email protected]Edit: I replied to the wrong person
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The products I can find on my own. I just need an ad to tell me that the type of product exists (I'm aware that only monopolies would benefit from that kind of as).
I'll be choosing the model/brand on merit. If anything the one being heavily advertised is going to be worse (or at least the cost of the ads is included in the price).
I'd agree with that use of ads.
Hell, my last laptop purchase was because of an ad, but I bought a totally different company's laptop.
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Edit: I replied to the wrong person
wrote last edited by [email protected]Edit: let me introduce you to Edith!
Legendary creature secretary
Tap: Change the text of any comment.
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Do you wash your car every 6 months? You've gotta be rich! I wash my car only when I can't recognize it by its color anymore.
I wash my car every time it rains!
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I’ve read the explanation that you might be unsatisfied with your choice and looking for a different one.
Implying they are selling products they know you are likely to be unsatisfied with.
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Targeted ads worked much better when they were about the page you were looking at.
That’s contextual advertising, and they can still do it without being blocked because it can be hosted directly on the site - but they don’t.
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I block ads in most places so I very rarely see them at this point so I think this dumps me onto some junk category as when the occasional as does get through they're nuts.
Like this one I got earlier today:
Oh, fellow ponzi scheme mark. I get the same ads but the country flag/pm of my IP address.
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I feed them misinformation frequently
