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  3. "Very dramatic shift" - Linus Tech Tips opens up about the channel's declining viewership

"Very dramatic shift" - Linus Tech Tips opens up about the channel's declining viewership

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  • B [email protected]

    Yes exactly. They provide a service, you pay for it by watching ads and facilitating personalised advertising.

    In comparison, some of the books I’ve bought have cost more per book than a month of YouTube premium, so the value isn’t THAT bad on YouTube.

    engywuck@lemmy.zipE This user is from outside of this forum
    engywuck@lemmy.zipE This user is from outside of this forum
    [email protected]
    wrote last edited by
    #203

    Only if you don't value your time.

    1 Reply Last reply
    0
    • R [email protected]

      The more interesting part for me, that they mentioned on the WAN show, is that while viewers dropped significantly, the revenue basically hasn't changed. They're more or less making the same amount of money from half the amount of reported viewers.

      L This user is from outside of this forum
      L This user is from outside of this forum
      [email protected]
      wrote last edited by
      #204

      They're more or less making the same amount of money from half the amount of reported viewers.

      This would pretty much confirm that they've stopped counting viewers who use adblockers.

      1 Reply Last reply
      8
      • appoxo@lemmy.dbzer0.comA [email protected]

        After some time it "learns" you don't want it.

        But what grinds my gears instead are auto-translated video titles.
        Because I am watching maybe 70-80% english content I decided the lesser evil is to just set the language to english instead.
        Annoying as fuck but managable.

        L This user is from outside of this forum
        L This user is from outside of this forum
        [email protected]
        wrote last edited by
        #205

        Because I am watching maybe 70-80% english content I decided the lesser evil is to just set the language to english instead.

        Google has always made it extremely clear that they don't believe it's possible for the human brain to know more than one language, and that anyone who claims to know more than one is a liar and a witch and has no place in their platforms.

        1 Reply Last reply
        4
        • M [email protected]

          A lot of Youtube channels are reporting declining viewership lately.

          EX1: https://youtube.com/watch?v=cpVnx4_yqTo
          EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

          Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

          Then I saw this article as well and thought I would share.

          Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

          R This user is from outside of this forum
          R This user is from outside of this forum
          [email protected]
          wrote last edited by
          #206

          I came here to see if it was the early signs of the demise of YouTube. I secretly want all these content producers to move to a privacy-respecting platform, especially those who produce tech or privacy related content.

          Now, for why I don't watch videos anymore, the medium isn't as easily consumed by me. I prefer text. At home, it's noisy and I get interrupted every 90 seconds. I lose interest quickly and fast forwarding isn't as easy as scanning text for a topic shift. My mind wanders on some topics, internally exploring that topic deeper. With text, i can just stop reading. With video, i need to realize that I'm processing a thought and hit pause, then rewind a bit. I get interrupted a lot. On the bus, I need to remember headphones and I hate when people shoulder surf. That's harder to do with text. Give me a plain text RSS feed that I can read anytime.

          sibachian@lemmy.mlS 1 Reply Last reply
          17
          • J [email protected]

            Lol 90% of comments taking the opportunity to hate on LTT and missing the point of the post. Views are dropping for multiple channels.

            Also the LTT hate is mostly "He's so rich and out of touch". LTT is the mass produced TV show for tech YouTube. It's meant to be entertaining and easy to watch for the masses. I like watching most of their videos. Gamers Nexus has its place too but it's a different kind of nerd whose a lil more cynical and obsessed with specs, a lot more niche and it shows in the views.

            To each their own.

            N This user is from outside of this forum
            N This user is from outside of this forum
            [email protected]
            wrote last edited by
            #207

            Most of the hate should be that he really doesn't know what he is doing and should have a disclaimer as such.

            J 1 Reply Last reply
            15
            • C [email protected]

              The overwhelming majority of Youtube visitors use the official app and even those who use a browser don't have an adblock 88% of the time if my memory serves me right. So no, it's not adblock.

              N This user is from outside of this forum
              N This user is from outside of this forum
              [email protected]
              wrote last edited by
              #208

              Ok, is it possible if most people aren't blocking ads, then maybe it is the ads themselves?

              There are so many and they are getting longer. I wouldnt sit around to watch videos if they are interrupted every minute. The average rando probably goes back to TikTok, Facebook, or Instagram if they have to wait for something. If I used any of those services, I know I would jump ship.

              C 1 Reply Last reply
              3
              • H [email protected]

                If someone can't afford to be part of the hobby then they arnt goanna watch videos on that hobby

                They're going to move on. Find a new hobby that they can't afford to participate in. Then find new creators that do content in that new hobby

                Tech has priced out most of the lower and lower middle class. We can't play anymore so we need to find something new to do

                A This user is from outside of this forum
                A This user is from outside of this forum
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                wrote last edited by
                #209

                Exactly!

                1 Reply Last reply
                0
                • L [email protected]

                  So people who couldn’t afford expensive cars didn’t watch Top Gear or Grand Tour?

                  A This user is from outside of this forum
                  A This user is from outside of this forum
                  [email protected]
                  wrote last edited by
                  #210

                  There are people who do and people who watch. I think the people who do but can't afford are the ones leaving. Now you're left with people watching and the few that can afford to do.

                  1 Reply Last reply
                  0
                  • H [email protected]

                    Free streaming sites are awful.

                    No they aren't, lol. But whatever floats your boat.

                    I'll be over here enjoying more things for a cheaper price and helping others do the same.

                    N This user is from outside of this forum
                    N This user is from outside of this forum
                    [email protected]
                    wrote last edited by [email protected]
                    #211

                    Yeah, they are. So why do you think they set all of that up for you to freely stream torrents? What is in it for them? Data harvesting? Malware? What?

                    H 1 Reply Last reply
                    0
                    • M [email protected]

                      A lot of Youtube channels are reporting declining viewership lately.

                      EX1: https://youtube.com/watch?v=cpVnx4_yqTo
                      EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

                      Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

                      Then I saw this article as well and thought I would share.

                      Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

                      orenj@lemmy.sdf.orgO This user is from outside of this forum
                      orenj@lemmy.sdf.orgO This user is from outside of this forum
                      [email protected]
                      wrote last edited by
                      #212

                      I'm watching less 'tube in general because youtube is obnoxious as fuck. They devote so many resources to getting you to watch ads, it actually causes the whole experience to suffer even with an adblock.

                      B 1 Reply Last reply
                      25
                      • F [email protected]

                        Free sites come and go. Usenet is eternal

                        N This user is from outside of this forum
                        N This user is from outside of this forum
                        [email protected]
                        wrote last edited by
                        #213

                        It is so sad that isn't true anymore. I know what usenet was, but today it is just a collection of paid companies. You can really tell because of all the honored take down requests.

                        Is there even a university or other public entity connected anymore?

                        1 Reply Last reply
                        0
                        • M [email protected]

                          A lot of Youtube channels are reporting declining viewership lately.

                          EX1: https://youtube.com/watch?v=cpVnx4_yqTo
                          EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

                          Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

                          Then I saw this article as well and thought I would share.

                          Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

                          C This user is from outside of this forum
                          C This user is from outside of this forum
                          [email protected]
                          wrote last edited by
                          #214

                          My theory is that we have a limited number of hours a day to view content. We also have a growing number of channels and content in general. Algorithms include new content we kight enjoy, and for every new channel we get hooked on, one of the older ones drops off.

                          Tv shows rarely (ever?) Last forever. Why should channels?

                          johnedwa@sopuli.xyzJ S O 3 Replies Last reply
                          16
                          • N [email protected]

                            Most of the hate should be that he really doesn't know what he is doing and should have a disclaimer as such.

                            J This user is from outside of this forum
                            J This user is from outside of this forum
                            [email protected]
                            wrote last edited by
                            #215

                            That's what the writers are for. It's a produced show with a personality reading a teleprompter.

                            1 Reply Last reply
                            9
                            • M [email protected]

                              A lot of Youtube channels are reporting declining viewership lately.

                              EX1: https://youtube.com/watch?v=cpVnx4_yqTo
                              EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

                              Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

                              Then I saw this article as well and thought I would share.

                              Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

                              farraigeplaisteach@lemmy.worldF This user is from outside of this forum
                              farraigeplaisteach@lemmy.worldF This user is from outside of this forum
                              [email protected]
                              wrote last edited by
                              #216

                              Some pretty serious things going on in the world today that need our support and therefore attention. I consume less entertainment as a byproduct.

                              1 Reply Last reply
                              5
                              • B [email protected]

                                You mean the prototype that was planned to just be given to them but was sold for a charity auction then LTT offered an apology and tried to monetarily compensate billet labs?

                                This wasn't sold maliciously nor for profit. Billet labs was upset since it was ip but initially said LTT could retain the product and LTT didn't understand that billet labs didn't want them to sell it.

                                Next one? There are YouTubers that hire known pedos for kids shows or make content pissing off locals or desecrating dead people but you have a problem with someone doing ad reads for a product that he might not actually enjoy? Are you Steve?

                                aatube@kbin.melroy.orgA This user is from outside of this forum
                                aatube@kbin.melroy.orgA This user is from outside of this forum
                                [email protected]
                                wrote last edited by [email protected]
                                #217

                                It wasn't planned to just be given to them. It was always a prototype sent to them for sponsoring purposes. Then they dunked on it without seeing its intended purpose and auctioned it. And until this thing blew up they never refunded it despite email chains. If it was a misunderstanding it was an egregious misunderstanding. Though they also enormously misunderstood a mouse in another tech review and never took off the cover while complaining of trash tracking (because they didn't take off the cover at the bottom!), that being just one of the more ridiculous errors two years ago. This all exploded around the same time as the employee's sexual harassment allegations so you might've missed it. Just watch Gamers Nexus's video on this for the receipts: https://www.youtube.com/watch?v=FGW3TPytTjc it's not an hour long! C'mon, spend your time there instead of heated back-and-forth. Or this 30-minute video from a commentary channel I haven't watched yet but the channel has a good rep: https://www.youtube.com/watch?v=DCvvmvIjNWM

                                That said, this was all two years ago. Not sure what stirred things up in January.

                                1 Reply Last reply
                                0
                                • M [email protected]

                                  A lot of Youtube channels are reporting declining viewership lately.

                                  EX1: https://youtube.com/watch?v=cpVnx4_yqTo
                                  EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

                                  Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

                                  Then I saw this article as well and thought I would share.

                                  Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

                                  E This user is from outside of this forum
                                  E This user is from outside of this forum
                                  [email protected]
                                  wrote last edited by
                                  #218

                                  Viewer bot farms is a thing. Is that a declining business now? And the results starting to show now?

                                  1 Reply Last reply
                                  2
                                  • C [email protected]

                                    My theory is that we have a limited number of hours a day to view content. We also have a growing number of channels and content in general. Algorithms include new content we kight enjoy, and for every new channel we get hooked on, one of the older ones drops off.

                                    Tv shows rarely (ever?) Last forever. Why should channels?

                                    johnedwa@sopuli.xyzJ This user is from outside of this forum
                                    johnedwa@sopuli.xyzJ This user is from outside of this forum
                                    [email protected]
                                    wrote last edited by
                                    #219

                                    We do, but in the last decade youtube has doubled its yearly user count to something like 2.5 billion. That's a lot of more people-hours to spend as well.

                                    1 Reply Last reply
                                    5
                                    • M [email protected]

                                      A lot of Youtube channels are reporting declining viewership lately.

                                      EX1: https://youtube.com/watch?v=cpVnx4_yqTo
                                      EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

                                      Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

                                      Then I saw this article as well and thought I would share.

                                      Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

                                      F This user is from outside of this forum
                                      F This user is from outside of this forum
                                      [email protected]
                                      wrote last edited by
                                      #220

                                      I've noticed this in many of the channels I subscribe to, 5 years ago they had something like 1m views on some videos regularly and now only 300k (or similar decline), all of them. Some of them even made videos about it. My guess, and theirs, is YouTube changed the algorithm and also the introduction of shorts.

                                      S 1 Reply Last reply
                                      20
                                      • O [email protected]

                                        Same, but it depends on the goal. If the goal is to have an excuse not to pay creators while still cashing paychecks from advertisers it seems like a pretty smart move. A dick move certainly, but seems to be working exactly as intended.

                                        quarterswede@lemmy.worldQ This user is from outside of this forum
                                        quarterswede@lemmy.worldQ This user is from outside of this forum
                                        [email protected]
                                        wrote last edited by
                                        #221

                                        This I believe.

                                        1 Reply Last reply
                                        1
                                        • F [email protected]

                                          I've noticed this in many of the channels I subscribe to, 5 years ago they had something like 1m views on some videos regularly and now only 300k (or similar decline), all of them. Some of them even made videos about it. My guess, and theirs, is YouTube changed the algorithm and also the introduction of shorts.

                                          S This user is from outside of this forum
                                          S This user is from outside of this forum
                                          [email protected]
                                          wrote last edited by [email protected]
                                          #222

                                          LLMs are doing things like summarizing videos and then using the summaries to answer queries that before would have been a search result with monetization.

                                          Google's executives are unconcerned about the declinibg incentives to create YouTube videos having been sold on the lie that the future of the internet lies in Ai generated content. In other words robots will make the internet.

                                          Robots which hallucinate constantly.

                                          K lorty@lemmy.mlL 2 Replies Last reply
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