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  3. "Very dramatic shift" - Linus Tech Tips opens up about the channel's declining viewership

"Very dramatic shift" - Linus Tech Tips opens up about the channel's declining viewership

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  • J [email protected]

    Lol 90% of comments taking the opportunity to hate on LTT and missing the point of the post. Views are dropping for multiple channels.

    Also the LTT hate is mostly "He's so rich and out of touch". LTT is the mass produced TV show for tech YouTube. It's meant to be entertaining and easy to watch for the masses. I like watching most of their videos. Gamers Nexus has its place too but it's a different kind of nerd whose a lil more cynical and obsessed with specs, a lot more niche and it shows in the views.

    To each their own.

    N This user is from outside of this forum
    N This user is from outside of this forum
    [email protected]
    wrote last edited by
    #207

    Most of the hate should be that he really doesn't know what he is doing and should have a disclaimer as such.

    J 1 Reply Last reply
    15
    • C [email protected]

      The overwhelming majority of Youtube visitors use the official app and even those who use a browser don't have an adblock 88% of the time if my memory serves me right. So no, it's not adblock.

      N This user is from outside of this forum
      N This user is from outside of this forum
      [email protected]
      wrote last edited by
      #208

      Ok, is it possible if most people aren't blocking ads, then maybe it is the ads themselves?

      There are so many and they are getting longer. I wouldnt sit around to watch videos if they are interrupted every minute. The average rando probably goes back to TikTok, Facebook, or Instagram if they have to wait for something. If I used any of those services, I know I would jump ship.

      C 1 Reply Last reply
      3
      • H [email protected]

        If someone can't afford to be part of the hobby then they arnt goanna watch videos on that hobby

        They're going to move on. Find a new hobby that they can't afford to participate in. Then find new creators that do content in that new hobby

        Tech has priced out most of the lower and lower middle class. We can't play anymore so we need to find something new to do

        A This user is from outside of this forum
        A This user is from outside of this forum
        [email protected]
        wrote last edited by
        #209

        Exactly!

        1 Reply Last reply
        0
        • L [email protected]

          So people who couldn’t afford expensive cars didn’t watch Top Gear or Grand Tour?

          A This user is from outside of this forum
          A This user is from outside of this forum
          [email protected]
          wrote last edited by
          #210

          There are people who do and people who watch. I think the people who do but can't afford are the ones leaving. Now you're left with people watching and the few that can afford to do.

          1 Reply Last reply
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          • H [email protected]

            Free streaming sites are awful.

            No they aren't, lol. But whatever floats your boat.

            I'll be over here enjoying more things for a cheaper price and helping others do the same.

            N This user is from outside of this forum
            N This user is from outside of this forum
            [email protected]
            wrote last edited by [email protected]
            #211

            Yeah, they are. So why do you think they set all of that up for you to freely stream torrents? What is in it for them? Data harvesting? Malware? What?

            H 1 Reply Last reply
            0
            • M [email protected]

              A lot of Youtube channels are reporting declining viewership lately.

              EX1: https://youtube.com/watch?v=cpVnx4_yqTo
              EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

              Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

              Then I saw this article as well and thought I would share.

              Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

              orenj@lemmy.sdf.orgO This user is from outside of this forum
              orenj@lemmy.sdf.orgO This user is from outside of this forum
              [email protected]
              wrote last edited by
              #212

              I'm watching less 'tube in general because youtube is obnoxious as fuck. They devote so many resources to getting you to watch ads, it actually causes the whole experience to suffer even with an adblock.

              B 1 Reply Last reply
              25
              • F [email protected]

                Free sites come and go. Usenet is eternal

                N This user is from outside of this forum
                N This user is from outside of this forum
                [email protected]
                wrote last edited by
                #213

                It is so sad that isn't true anymore. I know what usenet was, but today it is just a collection of paid companies. You can really tell because of all the honored take down requests.

                Is there even a university or other public entity connected anymore?

                1 Reply Last reply
                0
                • M [email protected]

                  A lot of Youtube channels are reporting declining viewership lately.

                  EX1: https://youtube.com/watch?v=cpVnx4_yqTo
                  EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

                  Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

                  Then I saw this article as well and thought I would share.

                  Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

                  C This user is from outside of this forum
                  C This user is from outside of this forum
                  [email protected]
                  wrote last edited by
                  #214

                  My theory is that we have a limited number of hours a day to view content. We also have a growing number of channels and content in general. Algorithms include new content we kight enjoy, and for every new channel we get hooked on, one of the older ones drops off.

                  Tv shows rarely (ever?) Last forever. Why should channels?

                  johnedwa@sopuli.xyzJ S O 3 Replies Last reply
                  16
                  • N [email protected]

                    Most of the hate should be that he really doesn't know what he is doing and should have a disclaimer as such.

                    J This user is from outside of this forum
                    J This user is from outside of this forum
                    [email protected]
                    wrote last edited by
                    #215

                    That's what the writers are for. It's a produced show with a personality reading a teleprompter.

                    1 Reply Last reply
                    9
                    • M [email protected]

                      A lot of Youtube channels are reporting declining viewership lately.

                      EX1: https://youtube.com/watch?v=cpVnx4_yqTo
                      EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

                      Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

                      Then I saw this article as well and thought I would share.

                      Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

                      farraigeplaisteach@lemmy.worldF This user is from outside of this forum
                      farraigeplaisteach@lemmy.worldF This user is from outside of this forum
                      [email protected]
                      wrote last edited by
                      #216

                      Some pretty serious things going on in the world today that need our support and therefore attention. I consume less entertainment as a byproduct.

                      1 Reply Last reply
                      5
                      • B [email protected]

                        You mean the prototype that was planned to just be given to them but was sold for a charity auction then LTT offered an apology and tried to monetarily compensate billet labs?

                        This wasn't sold maliciously nor for profit. Billet labs was upset since it was ip but initially said LTT could retain the product and LTT didn't understand that billet labs didn't want them to sell it.

                        Next one? There are YouTubers that hire known pedos for kids shows or make content pissing off locals or desecrating dead people but you have a problem with someone doing ad reads for a product that he might not actually enjoy? Are you Steve?

                        aatube@kbin.melroy.orgA This user is from outside of this forum
                        aatube@kbin.melroy.orgA This user is from outside of this forum
                        [email protected]
                        wrote last edited by [email protected]
                        #217

                        It wasn't planned to just be given to them. It was always a prototype sent to them for sponsoring purposes. Then they dunked on it without seeing its intended purpose and auctioned it. And until this thing blew up they never refunded it despite email chains. If it was a misunderstanding it was an egregious misunderstanding. Though they also enormously misunderstood a mouse in another tech review and never took off the cover while complaining of trash tracking (because they didn't take off the cover at the bottom!), that being just one of the more ridiculous errors two years ago. This all exploded around the same time as the employee's sexual harassment allegations so you might've missed it. Just watch Gamers Nexus's video on this for the receipts: https://www.youtube.com/watch?v=FGW3TPytTjc it's not an hour long! C'mon, spend your time there instead of heated back-and-forth. Or this 30-minute video from a commentary channel I haven't watched yet but the channel has a good rep: https://www.youtube.com/watch?v=DCvvmvIjNWM

                        That said, this was all two years ago. Not sure what stirred things up in January.

                        1 Reply Last reply
                        0
                        • M [email protected]

                          A lot of Youtube channels are reporting declining viewership lately.

                          EX1: https://youtube.com/watch?v=cpVnx4_yqTo
                          EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

                          Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

                          Then I saw this article as well and thought I would share.

                          Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

                          E This user is from outside of this forum
                          E This user is from outside of this forum
                          [email protected]
                          wrote last edited by
                          #218

                          Viewer bot farms is a thing. Is that a declining business now? And the results starting to show now?

                          1 Reply Last reply
                          2
                          • C [email protected]

                            My theory is that we have a limited number of hours a day to view content. We also have a growing number of channels and content in general. Algorithms include new content we kight enjoy, and for every new channel we get hooked on, one of the older ones drops off.

                            Tv shows rarely (ever?) Last forever. Why should channels?

                            johnedwa@sopuli.xyzJ This user is from outside of this forum
                            johnedwa@sopuli.xyzJ This user is from outside of this forum
                            [email protected]
                            wrote last edited by
                            #219

                            We do, but in the last decade youtube has doubled its yearly user count to something like 2.5 billion. That's a lot of more people-hours to spend as well.

                            1 Reply Last reply
                            5
                            • M [email protected]

                              A lot of Youtube channels are reporting declining viewership lately.

                              EX1: https://youtube.com/watch?v=cpVnx4_yqTo
                              EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

                              Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

                              Then I saw this article as well and thought I would share.

                              Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

                              F This user is from outside of this forum
                              F This user is from outside of this forum
                              [email protected]
                              wrote last edited by
                              #220

                              I've noticed this in many of the channels I subscribe to, 5 years ago they had something like 1m views on some videos regularly and now only 300k (or similar decline), all of them. Some of them even made videos about it. My guess, and theirs, is YouTube changed the algorithm and also the introduction of shorts.

                              S 1 Reply Last reply
                              20
                              • O [email protected]

                                Same, but it depends on the goal. If the goal is to have an excuse not to pay creators while still cashing paychecks from advertisers it seems like a pretty smart move. A dick move certainly, but seems to be working exactly as intended.

                                quarterswede@lemmy.worldQ This user is from outside of this forum
                                quarterswede@lemmy.worldQ This user is from outside of this forum
                                [email protected]
                                wrote last edited by
                                #221

                                This I believe.

                                1 Reply Last reply
                                1
                                • F [email protected]

                                  I've noticed this in many of the channels I subscribe to, 5 years ago they had something like 1m views on some videos regularly and now only 300k (or similar decline), all of them. Some of them even made videos about it. My guess, and theirs, is YouTube changed the algorithm and also the introduction of shorts.

                                  S This user is from outside of this forum
                                  S This user is from outside of this forum
                                  [email protected]
                                  wrote last edited by [email protected]
                                  #222

                                  LLMs are doing things like summarizing videos and then using the summaries to answer queries that before would have been a search result with monetization.

                                  Google's executives are unconcerned about the declinibg incentives to create YouTube videos having been sold on the lie that the future of the internet lies in Ai generated content. In other words robots will make the internet.

                                  Robots which hallucinate constantly.

                                  K lorty@lemmy.mlL 2 Replies Last reply
                                  8
                                  • T [email protected]

                                    They're wrong, my channel has under 4% viewers in the up to 18 year segment, this effect is way bigger than if I lost then completely. Also my channel features no swearing or inappropriate content so, it should not affect it at all if this was the case.

                                    M This user is from outside of this forum
                                    M This user is from outside of this forum
                                    [email protected]
                                    wrote last edited by
                                    #223

                                    Tierzoos theory is because formats that were good for the past years (8-10 min videos) are less popular now with the advent of shorts. And people are watching yt on their TVs now.

                                    Demographics are also changing. Wish there were more actual data. Other than the very end result which is views down over many channels all at once.

                                    T 1 Reply Last reply
                                    0
                                    • orenj@lemmy.sdf.orgO [email protected]

                                      I'm watching less 'tube in general because youtube is obnoxious as fuck. They devote so many resources to getting you to watch ads, it actually causes the whole experience to suffer even with an adblock.

                                      B This user is from outside of this forum
                                      B This user is from outside of this forum
                                      [email protected]
                                      wrote last edited by
                                      #224

                                      I dunno I’ve still yet to see ads. Between Smart Tube Next on my TV, Firefox with uBlock origin on my computer, and AdGuard + Vinegar on my phone, nothing gets through, even with their latest efforts.

                                      T P underpantsweevil@lemmy.worldU 3 Replies Last reply
                                      6
                                      • N [email protected]

                                        Yeah, they are. So why do you think they set all of that up for you to freely stream torrents? What is in it for them? Data harvesting? Malware? What?

                                        H This user is from outside of this forum
                                        H This user is from outside of this forum
                                        [email protected]
                                        wrote last edited by
                                        #225

                                        Free streaming sites aren't building empires by ripping off useful idiots. They simply make less money.

                                        So why do you think they set all of that up for you to freely stream torrents? What is in it for them?

                                        This is part of your conditioning to be skeptical of whenever you see a better deal. Rather than admitting that you've been taken for a ride, you get angry at everyone else who has higher standards.

                                        Keep wasting your money on things you could be getting for free while not thinking you're a tool. It's the consumerist way.

                                        N 1 Reply Last reply
                                        0
                                        • O [email protected]

                                          The problem is that there aren't any really viable alternatives. YouTube has three major advantages and all three are necessary. First and most critically it has a viable business model (that is it has a way to earn money to pay creators). It's a shitty business model, but it is viable which already puts it ahead of most services that are coasting on VC funds and hoping they'll trip over a business model before they go bankrupt. Second it has the infrastructure and capital to actually serve content. Running a video streaming service is the single largest bandwidth consumer you could possibly come up with and that means considerable network infrastructure costs, to say nothing of the storage demands. Third it has network effect going for it. Nobody is going to watch videos on your platform if there's only a couple dozen of them total. The sheer size and scope of YouTube means no matter what you're looking for you can find something to watch. It's a one stop shop for AV content.

                                          Every single competitor to YouTube has failed on one of those points, usually the first one, rarely the second. The last service I saw come close to hitting all three was Vimeo, but it flamed out not even a decade after it launched. Twitch.tv is struggling to make their accounting work and isn't even a direct competitor because they're pushing hard for live streams as opposed to pre-recorded videos. Alternatives like PeerTube have no business model and will never attract creators or a mainstream audience. Paid hosting platforms like Floatplane are replacements for traditional video streaming services like Amazon Video or Netflix not really platforms where just anybody can set up a channel and start posting videos.

                                          To paraphrase a famous saying, YouTube is the worst public video streaming service except for every other one. Until someone comes along and figures out how to make enough money to reliably pay creators and has enough capital to actually serve that content reliably and in high quality YouTube isn't going anywhere.

                                          9 This user is from outside of this forum
                                          9 This user is from outside of this forum
                                          [email protected]
                                          wrote last edited by
                                          #226

                                          there is, maybe, a market for more specialized, niche platforms...but it's a huge maybe.

                                          nebula seems to be doing very well, but again: highly specialized content, and a closed/curated platform.

                                          other than serving video content, it has little in common with yt...hence the big "maybe"!

                                          and there's been a few similar attempts in recent years, which i don't think really went anywhere either...

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