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  3. "Very dramatic shift" - Linus Tech Tips opens up about the channel's declining viewership

"Very dramatic shift" - Linus Tech Tips opens up about the channel's declining viewership

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  • orgundonor@lemmy.worldO [email protected]

    Get the ublock origin lite and on for safari, had worked an absolute treat for stopping YouTube ads on my iPad.

    dojan@pawb.socialD This user is from outside of this forum
    dojan@pawb.socialD This user is from outside of this forum
    [email protected]
    wrote last edited by [email protected]
    #235

    Another tip; Orion, the browser developed by Kagi can install proper Firefox extensions. You can have the real full uBlock Origin extension in the browser.

    Edit: I believe it can handle Chromium extensions as well but who cares about those?

    1 Reply Last reply
    3
    • xatolos@reddthat.comX [email protected]

      How do I turn that feature on?

      I keep turning off captions off, and every few days they are automatically turned back on.

      3dcadmin@lemmy.relayeasy.com3 This user is from outside of this forum
      3dcadmin@lemmy.relayeasy.com3 This user is from outside of this forum
      [email protected]
      wrote last edited by
      #236

      you can force a lot of options still when you upload a video OR provide a link. Plenty do that. For example in the tags add yt:cc=on will force on captions when you play a video

      1 Reply Last reply
      0
      • B [email protected]

        Yes, large scale video hosting is notoriously free to provide.

        YouTube the service absolutely has a cost to it. It’s been born by the owners at first and then people who watch ads. It got profitable when they started showing more ads. Premium is a way to get out of watching ads. You and I use adblockers and it’s fine but if a significant share of people did, the cost for paying users would have to keep increasing.

        3dcadmin@lemmy.relayeasy.com3 This user is from outside of this forum
        3dcadmin@lemmy.relayeasy.com3 This user is from outside of this forum
        [email protected]
        wrote last edited by
        #237

        thus the continued war on ads...

        1 Reply Last reply
        0
        • H [email protected]

          I assume you're using a "smart" TV.

          Those things only exist to take power away from you. You should hook up a PC or laptop to your TV with a wireless keyboard and mouse so you're not being herded by techbros.

          3dcadmin@lemmy.relayeasy.com3 This user is from outside of this forum
          3dcadmin@lemmy.relayeasy.com3 This user is from outside of this forum
          [email protected]
          wrote last edited by
          #238

          no smart tv but through a tv box (not android). Don't mind the ads when we watch on our projector, if I do I watch on wifes gaming pc also hooked up to projector

          1 Reply Last reply
          0
          • M [email protected]

            A lot of Youtube channels are reporting declining viewership lately.

            EX1: https://youtube.com/watch?v=cpVnx4_yqTo
            EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

            Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

            Then I saw this article as well and thought I would share.

            Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

            F This user is from outside of this forum
            F This user is from outside of this forum
            [email protected]
            wrote last edited by
            #239

            Reasons I see:

            a) the generation that grew up watching LTT is now at age where they don't watch as much YT as they did before
            b) increasing amount of things happen which put viewers off
            c) consumer technology peaked and is now "boring"
            d) new generations don't have as much interest in technology altogether

            Let's explain:

            a + c) people watching LTT years ago were living in an exiting tech era where it boomed and you had mayor leaps in tech basically on a yearly basis. Moving from floppy disks to CD's to USB sticks. CRT to LCD displays. 16-bit to 32-bit color. Solitare and Minesweeper to Call of Duty 4 and Need for Speed. Symbian and Blackberry to Android and iOS. Tons of manufacturers, tons of competition, tons of new and exctiting stuff.

            Let's observe the state today: iPhone looks the same for the past half decade. Android is basically just Google and Samsung. Storage is now all in cloud. New games are recycled and upscaled old games. Every new generation of hardware is same thing just 10% better/faster. New OS releases are just refinements without new features. Most changes are done just for the sake of change. Existing hardware can basically be enough for 5+ years. What is LTT realistically supposed to talk about that is interesting? There is simply no more interesting tech.

            This ties in into d) - tech peaked, new generations "just use it as it is", there is no need to tinker with it, prebuilt PC's are more than fine for years to come. Since AI the IT job landscape seems to be in decline, both in demand and in pay. People do other stuff now that is more lucrative.

            LTT is dependent on stuff happening so that they can make videos about it. But, stuff kinda just isn't happening. Or the stuff that happens is just not noteworthy news anymore.

            I J 2 Replies Last reply
            35
            • C [email protected]

              I‘ve noticed the algorithm drizzles a good portion of smaller creators on my front page in recent months and that part is growing. I am talking about videos with just a few thousand or few hundred views that make up roughly 10-15 percent of my recommendations or so.

              I think Youtube is diversifying exposure so you don‘t see the same faces you‘ve seen the past 15 years as often and new channels get a chance to grow. I am guessing Youtube doesn‘t want to be too dependent on the same huge channels anymore either.

              Of course that means huge creators are calling to the pitch forks and torches because they lose revenue but why should I care? Most of them are rich anyway and don‘t necessarily produce better videos than someone with their phone in their garage workshop or a bunch of college students in their dorms. If anything it feels more like the old Youtube again.

              There is a lot wrong with Youtube but I couldn‘t care less about huge channels being forced to slim down or try harder.

              clif@lemmy.worldC This user is from outside of this forum
              clif@lemmy.worldC This user is from outside of this forum
              [email protected]
              wrote last edited by
              #240

              I've been getting recommendations for videos with 2 to 10 views. Noticed it about three months ago.

              C 1 Reply Last reply
              2
              • M [email protected]

                A lot of Youtube channels are reporting declining viewership lately.

                EX1: https://youtube.com/watch?v=cpVnx4_yqTo
                EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

                Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

                Then I saw this article as well and thought I would share.

                Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

                H This user is from outside of this forum
                H This user is from outside of this forum
                [email protected]
                wrote last edited by
                #241

                I completely stopped watching him after the GPU fiasco. I always thought he might be super slimy, but I think I can reasonably say that he is.

                mr_pip@discuss.tchncs.deM D 2 Replies Last reply
                29
                • N [email protected]

                  Really? I have a bridge to sell you. Talk about a tool...

                  And you are talking to me like I watch videos all the time. I have better things to do, like making websites to lure people in like you.

                  H This user is from outside of this forum
                  H This user is from outside of this forum
                  [email protected]
                  wrote last edited by
                  #242

                  Okay buddy.

                  N 1 Reply Last reply
                  0
                  • B [email protected]

                    I dunno I’ve still yet to see ads. Between Smart Tube Next on my TV, Firefox with uBlock origin on my computer, and AdGuard + Vinegar on my phone, nothing gets through, even with their latest efforts.

                    P This user is from outside of this forum
                    P This user is from outside of this forum
                    [email protected]
                    wrote last edited by
                    #243

                    So you’re also contributing to the declining viewership that these channels are complaining about. They make no money off of your watch time so to them it is the same as no view at all.

                    a_random_idiot@lemmy.worldA 1 Reply Last reply
                    0
                    • R [email protected]

                      So many possible reason.

                      Linus has a history of scummy behavior which turns people off.

                      Everything gets boring eventually. Especially things that are supposed to be funny.

                      Google ads are extra obnoxious making the entire platform more annoying to use and most of us will never pay for youtube. Those ads are not even selling products I would be interested in. Investment scams, car accident claim ads, AI voiced robot panda. It just annoying noise.

                      Nothing lasts forever.

                      K This user is from outside of this forum
                      K This user is from outside of this forum
                      [email protected]
                      wrote last edited by
                      #244

                      He's also put a lot of work into creating a team of hosts that are genuinely wonderful to watch. Riley, Jake, Sarah, James, and Elijah to name a few. Best thing he could do for his brand is step out of the limelight, focus on being "chief vision officer" and let his wonderful talent fully take over hosting.

                      R 1 Reply Last reply
                      3
                      • C [email protected]

                        I think his org has consistently done its best and I still tune in across the channels. I know that I couldn't do better with matched resources, without experience and a lot more considerations.

                        Listening to everyone hate on a whole media group puzzles me a bit.

                        B This user is from outside of this forum
                        B This user is from outside of this forum
                        [email protected]
                        wrote last edited by
                        #245

                        LTT has done bad things and never apologized. For example he copied a gamersnexus script and never acknowledged it.

                        R D 2 Replies Last reply
                        7
                        • M [email protected]

                          A lot of Youtube channels are reporting declining viewership lately.

                          EX1: https://youtube.com/watch?v=cpVnx4_yqTo
                          EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

                          Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

                          Then I saw this article as well and thought I would share.

                          Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

                          R This user is from outside of this forum
                          R This user is from outside of this forum
                          [email protected]
                          wrote last edited by
                          #246

                          I can't talk about the others but LTT went form a tech channel to a luxury products channel. I'd blame some of their loss on that and the controversies.

                          aatube@kbin.melroy.orgA 1 Reply Last reply
                          11
                          • K [email protected]

                            He's also put a lot of work into creating a team of hosts that are genuinely wonderful to watch. Riley, Jake, Sarah, James, and Elijah to name a few. Best thing he could do for his brand is step out of the limelight, focus on being "chief vision officer" and let his wonderful talent fully take over hosting.

                            R This user is from outside of this forum
                            R This user is from outside of this forum
                            [email protected]
                            wrote last edited by
                            #247

                            That’s what bugs me the most, it used to be everyone making awesome fun videos, but then Linus is now the host of EVERY video. It’s just not the same

                            K E 2 Replies Last reply
                            1
                            • M [email protected]

                              A lot of Youtube channels are reporting declining viewership lately.

                              EX1: https://youtube.com/watch?v=cpVnx4_yqTo
                              EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

                              Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

                              Then I saw this article as well and thought I would share.

                              Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

                              F This user is from outside of this forum
                              F This user is from outside of this forum
                              [email protected]
                              wrote last edited by
                              #248

                              Broadly maybe the viewers are just getting sick of all of the shilling for cheap shit that goes on with the ever increasing sponsor segments so many channels have these days. Arguments will be had about just how needed all of those marketing dollars are for the creator to keep doing their thing vs them getting used to a lot of money and wanting even more of it. But the end result is a worse viewing experience for the consumer. I know there are a lot of channels that make good content that I've stopped watching because they spend a quarter of the video shilling junk. Sure sponserblock would get rid of those sections, but it won't send a message like unsubscribing and stopping watching them completely will.

                              Also maybe this is a larger Youtube usage hit due to their aggressive anti-adblock nonsense and uptick in ads and shitty UI design.

                              For Linus specifically, he has the above issues as well as having been very publicly outed as a slimy deuce. What his channels put out is not unique enough these days to justify dealing with the shilling and his companies bad behavior.

                              aatube@kbin.melroy.orgA 1 Reply Last reply
                              11
                              • M [email protected]

                                A lot of Youtube channels are reporting declining viewership lately.

                                EX1: https://youtube.com/watch?v=cpVnx4_yqTo
                                EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

                                Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

                                Then I saw this article as well and thought I would share.

                                Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

                                P This user is from outside of this forum
                                P This user is from outside of this forum
                                [email protected]
                                wrote last edited by
                                #249

                                Yeah, because Linus is kinda shit more and more. Hes wholly turned me off from his content over the years because of how he acts, what he says, etc. And you can 'trust me bro' on that.

                                I really like and appreciate people like Steve. I like what he's doing and how he's doing things. He hasn't become a greedy corpo and hes just a very intelligent and caring person who believes in standing up for what's right; Even if that means calling out a friend in the industry.

                                I feel like Linus is out of touch with reality. He's not at all down to earth anymore.

                                T 1 Reply Last reply
                                25
                                • R [email protected]

                                  That’s what bugs me the most, it used to be everyone making awesome fun videos, but then Linus is now the host of EVERY video. It’s just not the same

                                  K This user is from outside of this forum
                                  K This user is from outside of this forum
                                  [email protected]
                                  wrote last edited by
                                  #250

                                  Huh, I've been watching them since like 2016 or so and I seem to remember him hosting more frequently back in the day. Seems like now he does most of the main channel videos while everyone else handles Short Circuit and the like. My personal theory is that Linus is grooming Elijah to be his replacement. But we'll see.

                                  1 Reply Last reply
                                  4
                                  • M [email protected]

                                    A lot of Youtube channels are reporting declining viewership lately.

                                    EX1: https://youtube.com/watch?v=cpVnx4_yqTo
                                    EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

                                    Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

                                    Then I saw this article as well and thought I would share.

                                    Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

                                    jackbydev@programming.devJ This user is from outside of this forum
                                    jackbydev@programming.devJ This user is from outside of this forum
                                    [email protected]
                                    wrote last edited by
                                    #251

                                    LTT had multiple pretty bad scandals, didn't they? I recently needed to find some technical information and other places had better information. LTT seems to be more of a pop culture tech channel? I don't even really know how to describe what I mean. It's like the reviews are more like fluff pieces I guess? They aren't super duper technical. But I also don't watch them much so maybe I missed something.

                                    aatube@kbin.melroy.orgA adrianthefrog@lemmy.worldA C D 4 Replies Last reply
                                    14
                                    • S [email protected]

                                      LLMs are doing things like summarizing videos and then using the summaries to answer queries that before would have been a search result with monetization.

                                      Google's executives are unconcerned about the declinibg incentives to create YouTube videos having been sold on the lie that the future of the internet lies in Ai generated content. In other words robots will make the internet.

                                      Robots which hallucinate constantly.

                                      K This user is from outside of this forum
                                      K This user is from outside of this forum
                                      [email protected]
                                      wrote last edited by
                                      #252

                                      Remember when search summaries were just extracts from the top result instead of LLM hallucinations? Pepperidge Farm remembers.

                                      1 Reply Last reply
                                      3
                                      • C [email protected]

                                        My theory is that we have a limited number of hours a day to view content. We also have a growing number of channels and content in general. Algorithms include new content we kight enjoy, and for every new channel we get hooked on, one of the older ones drops off.

                                        Tv shows rarely (ever?) Last forever. Why should channels?

                                        O This user is from outside of this forum
                                        O This user is from outside of this forum
                                        [email protected]
                                        wrote last edited by
                                        #253

                                        Wiith how often either someone I know or some random user is like, here watch this. And it's anywhere from 15-60 minute video. How many hours day do you think I have. Just sum up what you're trying to show me in a few sentences.

                                        It's like the 21st century version of useless work meetings.

                                        This didn't need to be a meeting.
                                        This didn't need to be a Youtube video.
                                        This didn't need to be a podcast.
                                        It's oversaturation.

                                        Same goes with podcasts. I'm sure we're past peak podcasting too. Everyone and their dog has a podcast. 99% of them are private conversations that have no reason for existing as podcasts. People are recording a random conversation about nothing and calling it a podcast episode. Just stop.

                                        I don't even watch so many hours of TV shows. I have maybe two or three shows I'll be watching at any given time. That's like a few hours a week. The algorithmic content pushing has lost the plot. They expect us to be robotic content consuming machines 24 hours a day, seven days week. I have to eat and shit and earn a living so I can continue to sustain my physical existence so I can consume content. I suppose this is the natural end goal of adtech companies like Google. A tireless soulless machine that devours humanity.

                                        Much of the content has become useless fluff. A good chunk of Youtube videos and podcasts are just friends bantering or cackling over inside jokes. Like why am I listening to this noise being blasted from my headphone to my ears. I'm over it.

                                        1 Reply Last reply
                                        1
                                        • H [email protected]

                                          Okay buddy.

                                          N This user is from outside of this forum
                                          N This user is from outside of this forum
                                          [email protected]
                                          wrote last edited by
                                          #254

                                          9 days on Lemmy and you are already being a jerk and using votes. Miss reddit do you?

                                          H 1 Reply Last reply
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