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  3. "Very dramatic shift" - Linus Tech Tips opens up about the channel's declining viewership

"Very dramatic shift" - Linus Tech Tips opens up about the channel's declining viewership

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  • C [email protected]

    I think his org has consistently done its best and I still tune in across the channels. I know that I couldn't do better with matched resources, without experience and a lot more considerations.

    Listening to everyone hate on a whole media group puzzles me a bit.

    B This user is from outside of this forum
    B This user is from outside of this forum
    [email protected]
    wrote last edited by
    #245

    LTT has done bad things and never apologized. For example he copied a gamersnexus script and never acknowledged it.

    R D 2 Replies Last reply
    7
    • M [email protected]

      A lot of Youtube channels are reporting declining viewership lately.

      EX1: https://youtube.com/watch?v=cpVnx4_yqTo
      EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

      Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

      Then I saw this article as well and thought I would share.

      Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

      R This user is from outside of this forum
      R This user is from outside of this forum
      [email protected]
      wrote last edited by
      #246

      I can't talk about the others but LTT went form a tech channel to a luxury products channel. I'd blame some of their loss on that and the controversies.

      aatube@kbin.melroy.orgA 1 Reply Last reply
      11
      • K [email protected]

        He's also put a lot of work into creating a team of hosts that are genuinely wonderful to watch. Riley, Jake, Sarah, James, and Elijah to name a few. Best thing he could do for his brand is step out of the limelight, focus on being "chief vision officer" and let his wonderful talent fully take over hosting.

        R This user is from outside of this forum
        R This user is from outside of this forum
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        wrote last edited by
        #247

        That’s what bugs me the most, it used to be everyone making awesome fun videos, but then Linus is now the host of EVERY video. It’s just not the same

        K E 2 Replies Last reply
        1
        • M [email protected]

          A lot of Youtube channels are reporting declining viewership lately.

          EX1: https://youtube.com/watch?v=cpVnx4_yqTo
          EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

          Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

          Then I saw this article as well and thought I would share.

          Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

          F This user is from outside of this forum
          F This user is from outside of this forum
          [email protected]
          wrote last edited by
          #248

          Broadly maybe the viewers are just getting sick of all of the shilling for cheap shit that goes on with the ever increasing sponsor segments so many channels have these days. Arguments will be had about just how needed all of those marketing dollars are for the creator to keep doing their thing vs them getting used to a lot of money and wanting even more of it. But the end result is a worse viewing experience for the consumer. I know there are a lot of channels that make good content that I've stopped watching because they spend a quarter of the video shilling junk. Sure sponserblock would get rid of those sections, but it won't send a message like unsubscribing and stopping watching them completely will.

          Also maybe this is a larger Youtube usage hit due to their aggressive anti-adblock nonsense and uptick in ads and shitty UI design.

          For Linus specifically, he has the above issues as well as having been very publicly outed as a slimy deuce. What his channels put out is not unique enough these days to justify dealing with the shilling and his companies bad behavior.

          aatube@kbin.melroy.orgA 1 Reply Last reply
          11
          • M [email protected]

            A lot of Youtube channels are reporting declining viewership lately.

            EX1: https://youtube.com/watch?v=cpVnx4_yqTo
            EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

            Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

            Then I saw this article as well and thought I would share.

            Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

            P This user is from outside of this forum
            P This user is from outside of this forum
            [email protected]
            wrote last edited by
            #249

            Yeah, because Linus is kinda shit more and more. Hes wholly turned me off from his content over the years because of how he acts, what he says, etc. And you can 'trust me bro' on that.

            I really like and appreciate people like Steve. I like what he's doing and how he's doing things. He hasn't become a greedy corpo and hes just a very intelligent and caring person who believes in standing up for what's right; Even if that means calling out a friend in the industry.

            I feel like Linus is out of touch with reality. He's not at all down to earth anymore.

            T 1 Reply Last reply
            25
            • R [email protected]

              That’s what bugs me the most, it used to be everyone making awesome fun videos, but then Linus is now the host of EVERY video. It’s just not the same

              K This user is from outside of this forum
              K This user is from outside of this forum
              [email protected]
              wrote last edited by
              #250

              Huh, I've been watching them since like 2016 or so and I seem to remember him hosting more frequently back in the day. Seems like now he does most of the main channel videos while everyone else handles Short Circuit and the like. My personal theory is that Linus is grooming Elijah to be his replacement. But we'll see.

              1 Reply Last reply
              4
              • M [email protected]

                A lot of Youtube channels are reporting declining viewership lately.

                EX1: https://youtube.com/watch?v=cpVnx4_yqTo
                EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

                Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

                Then I saw this article as well and thought I would share.

                Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

                jackbydev@programming.devJ This user is from outside of this forum
                jackbydev@programming.devJ This user is from outside of this forum
                [email protected]
                wrote last edited by
                #251

                LTT had multiple pretty bad scandals, didn't they? I recently needed to find some technical information and other places had better information. LTT seems to be more of a pop culture tech channel? I don't even really know how to describe what I mean. It's like the reviews are more like fluff pieces I guess? They aren't super duper technical. But I also don't watch them much so maybe I missed something.

                aatube@kbin.melroy.orgA adrianthefrog@lemmy.worldA C D 4 Replies Last reply
                14
                • S [email protected]

                  LLMs are doing things like summarizing videos and then using the summaries to answer queries that before would have been a search result with monetization.

                  Google's executives are unconcerned about the declinibg incentives to create YouTube videos having been sold on the lie that the future of the internet lies in Ai generated content. In other words robots will make the internet.

                  Robots which hallucinate constantly.

                  K This user is from outside of this forum
                  K This user is from outside of this forum
                  [email protected]
                  wrote last edited by
                  #252

                  Remember when search summaries were just extracts from the top result instead of LLM hallucinations? Pepperidge Farm remembers.

                  1 Reply Last reply
                  3
                  • C [email protected]

                    My theory is that we have a limited number of hours a day to view content. We also have a growing number of channels and content in general. Algorithms include new content we kight enjoy, and for every new channel we get hooked on, one of the older ones drops off.

                    Tv shows rarely (ever?) Last forever. Why should channels?

                    O This user is from outside of this forum
                    O This user is from outside of this forum
                    [email protected]
                    wrote last edited by
                    #253

                    Wiith how often either someone I know or some random user is like, here watch this. And it's anywhere from 15-60 minute video. How many hours day do you think I have. Just sum up what you're trying to show me in a few sentences.

                    It's like the 21st century version of useless work meetings.

                    This didn't need to be a meeting.
                    This didn't need to be a Youtube video.
                    This didn't need to be a podcast.
                    It's oversaturation.

                    Same goes with podcasts. I'm sure we're past peak podcasting too. Everyone and their dog has a podcast. 99% of them are private conversations that have no reason for existing as podcasts. People are recording a random conversation about nothing and calling it a podcast episode. Just stop.

                    I don't even watch so many hours of TV shows. I have maybe two or three shows I'll be watching at any given time. That's like a few hours a week. The algorithmic content pushing has lost the plot. They expect us to be robotic content consuming machines 24 hours a day, seven days week. I have to eat and shit and earn a living so I can continue to sustain my physical existence so I can consume content. I suppose this is the natural end goal of adtech companies like Google. A tireless soulless machine that devours humanity.

                    Much of the content has become useless fluff. A good chunk of Youtube videos and podcasts are just friends bantering or cackling over inside jokes. Like why am I listening to this noise being blasted from my headphone to my ears. I'm over it.

                    1 Reply Last reply
                    1
                    • H [email protected]

                      Okay buddy.

                      N This user is from outside of this forum
                      N This user is from outside of this forum
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                      wrote last edited by
                      #254

                      9 days on Lemmy and you are already being a jerk and using votes. Miss reddit do you?

                      H 1 Reply Last reply
                      0
                      • M [email protected]

                        A lot of Youtube channels are reporting declining viewership lately.

                        EX1: https://youtube.com/watch?v=cpVnx4_yqTo
                        EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

                        Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

                        Then I saw this article as well and thought I would share.

                        Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

                        B This user is from outside of this forum
                        B This user is from outside of this forum
                        [email protected]
                        wrote last edited by
                        #255

                        Fuck Linus.

                        1 Reply Last reply
                        9
                        • M [email protected]

                          A lot of Youtube channels are reporting declining viewership lately.

                          EX1: https://youtube.com/watch?v=cpVnx4_yqTo
                          EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

                          Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

                          Then I saw this article as well and thought I would share.

                          Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

                          C This user is from outside of this forum
                          C This user is from outside of this forum
                          [email protected]
                          wrote last edited by
                          #256

                          The problem is those channels are very similar. I get tired of hearing the same thing again and again. There is really no need for weekly news

                          1 Reply Last reply
                          2
                          • M [email protected]

                            A lot of Youtube channels are reporting declining viewership lately.

                            EX1: https://youtube.com/watch?v=cpVnx4_yqTo
                            EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

                            Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

                            Then I saw this article as well and thought I would share.

                            Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

                            M This user is from outside of this forum
                            M This user is from outside of this forum
                            [email protected]
                            wrote last edited by
                            #257

                            Google is making users/consumers not want to use/consume google things by making those things more difficult, more invasive, less user friendly to use/consume.

                            That's it. That's all.

                            If I just want to watch a clip that I could before but now I have to sign in because it thinks I'm a not, NO

                            If it wants me to watch ads for things I'll never buy and actually forces me to, NO.

                            If it kills the front ends I prefer to use, or kills the ability to watch via proxy, for my privacy and/or security. NO.

                            If it feeds me Nazi shit without clicking a single link on a new install on a new browser with no profile on a new IP, fucking NO.

                            1 Reply Last reply
                            46
                            • B [email protected]

                              I dunno I’ve still yet to see ads. Between Smart Tube Next on my TV, Firefox with uBlock origin on my computer, and AdGuard + Vinegar on my phone, nothing gets through, even with their latest efforts.

                              underpantsweevil@lemmy.worldU This user is from outside of this forum
                              underpantsweevil@lemmy.worldU This user is from outside of this forum
                              [email protected]
                              wrote last edited by
                              #258

                              Okay, but what are you still even watching on YT? The only media I even occasionally consume is Well There's Your Problem, the occasional FoundryVTT HowTo, and the odd clip I get sent from friends.

                              Yeah, NewPiped screens out all the shitty ads. But so much of the core content is some Mr Beast style slop, I've got little reason to look at my front page.

                              lorty@lemmy.mlL 1 Reply Last reply
                              0
                              • N [email protected]

                                9 days on Lemmy and you are already being a jerk and using votes. Miss reddit do you?

                                H This user is from outside of this forum
                                H This user is from outside of this forum
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                                wrote last edited by
                                #259

                                Your insecurity is showing.

                                1 Reply Last reply
                                0
                                • F [email protected]

                                  Reasons I see:

                                  a) the generation that grew up watching LTT is now at age where they don't watch as much YT as they did before
                                  b) increasing amount of things happen which put viewers off
                                  c) consumer technology peaked and is now "boring"
                                  d) new generations don't have as much interest in technology altogether

                                  Let's explain:

                                  a + c) people watching LTT years ago were living in an exiting tech era where it boomed and you had mayor leaps in tech basically on a yearly basis. Moving from floppy disks to CD's to USB sticks. CRT to LCD displays. 16-bit to 32-bit color. Solitare and Minesweeper to Call of Duty 4 and Need for Speed. Symbian and Blackberry to Android and iOS. Tons of manufacturers, tons of competition, tons of new and exctiting stuff.

                                  Let's observe the state today: iPhone looks the same for the past half decade. Android is basically just Google and Samsung. Storage is now all in cloud. New games are recycled and upscaled old games. Every new generation of hardware is same thing just 10% better/faster. New OS releases are just refinements without new features. Most changes are done just for the sake of change. Existing hardware can basically be enough for 5+ years. What is LTT realistically supposed to talk about that is interesting? There is simply no more interesting tech.

                                  This ties in into d) - tech peaked, new generations "just use it as it is", there is no need to tinker with it, prebuilt PC's are more than fine for years to come. Since AI the IT job landscape seems to be in decline, both in demand and in pay. People do other stuff now that is more lucrative.

                                  LTT is dependent on stuff happening so that they can make videos about it. But, stuff kinda just isn't happening. Or the stuff that happens is just not noteworthy news anymore.

                                  I This user is from outside of this forum
                                  I This user is from outside of this forum
                                  [email protected]
                                  wrote last edited by
                                  #260

                                  Or google just twiddle our knobs and youtube is not a meritocracy ?
                                  I mean, we don't need to post hoc ergo propter hoc on occam's razor here, we know google, we have their game plan.

                                  This is a powerplay, youtube reigning in the talent and intervening in the algorithm, its "meritocratic puppetry".
                                  NO DOUBT, they are NOT shutting them down, but they have REMOVED a previously existing "unfair boost".

                                  1 Reply Last reply
                                  9
                                  • M [email protected]

                                    A lot of Youtube channels are reporting declining viewership lately.

                                    EX1: https://youtube.com/watch?v=cpVnx4_yqTo
                                    EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

                                    Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

                                    Then I saw this article as well and thought I would share.

                                    Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

                                    S This user is from outside of this forum
                                    S This user is from outside of this forum
                                    [email protected]
                                    wrote last edited by
                                    #261

                                    This guy seems really fake, I have only watched a couple and it too much personality for what I want. I just want to hit the topics and move through quickly, MKBHD and the boss guy are solid.

                                    Other than thatnIbhave only ever heard of these guys when they have been acting like dicks internally and externally.

                                    E arararagi@ani.socialA aatube@kbin.melroy.orgA 3 Replies Last reply
                                    8
                                    • M [email protected]

                                      A lot of Youtube channels are reporting declining viewership lately.

                                      EX1: https://youtube.com/watch?v=cpVnx4_yqTo
                                      EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

                                      Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

                                      Then I saw this article as well and thought I would share.

                                      Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

                                      surp@lemmy.worldS This user is from outside of this forum
                                      surp@lemmy.worldS This user is from outside of this forum
                                      [email protected]
                                      wrote last edited by
                                      #262

                                      Maybe if he did videos that were interesting again...not like my wife hates our tech at home videos or whatever

                                      1 Reply Last reply
                                      5
                                      • S [email protected]

                                        This guy seems really fake, I have only watched a couple and it too much personality for what I want. I just want to hit the topics and move through quickly, MKBHD and the boss guy are solid.

                                        Other than thatnIbhave only ever heard of these guys when they have been acting like dicks internally and externally.

                                        E This user is from outside of this forum
                                        E This user is from outside of this forum
                                        [email protected]
                                        wrote last edited by [email protected]
                                        #263

                                        Isn't MKBHD a bit of a brat? Doesn't he spend most of his time doing flashy low substance "reviews" just so he keeps getting invited to Apples gigs?

                                        His reviews are mostly just b-role anyway, there are actual reviewers out there.

                                        aatube@kbin.melroy.orgA M 2 Replies Last reply
                                        15
                                        • M [email protected]

                                          A lot of Youtube channels are reporting declining viewership lately.

                                          EX1: https://youtube.com/watch?v=cpVnx4_yqTo
                                          EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

                                          Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

                                          Then I saw this article as well and thought I would share.

                                          Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

                                          arararagi@ani.socialA This user is from outside of this forum
                                          arararagi@ani.socialA This user is from outside of this forum
                                          [email protected]
                                          wrote last edited by
                                          #264

                                          People are jumping the gun on Linus here, but it's real, the Second Wind crew do a great job and their recent videos, even the Fully Ramblomatic series are doing way worse.

                                          tb_@lemmy.worldT 1 Reply Last reply
                                          11
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