"Very dramatic shift" - Linus Tech Tips opens up about the channel's declining viewership
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I used to watch LTT all the time. I stopped watching some years back after he installed a six figure Wi-Fi system on his "estate." I had enjoyed watching a relatable everyman review computer hardware, and more often than not break things. I didn't sign up to watch a millionaire dick around with exotic tech in his McMansion.
I just wired my house for Ethernet for a a few thousand dollars of electrician time. It’s multiple times faster than any WiFi can be. Why would anyone drop $100k on wifi??
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This honestly doesn't surprise me, because English proficiency in France is below that of Spain, Russia and even Italy, which says a lot.
That's because the french media industry is very strong, and virtually everything is dubbed.
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LTT had multiple pretty bad scandals, didn't they? I recently needed to find some technical information and other places had better information. LTT seems to be more of a pop culture tech channel? I don't even really know how to describe what I mean. It's like the reviews are more like fluff pieces I guess? They aren't super duper technical. But I also don't watch them much so maybe I missed something.
Yes, it's definitely a more mainstream entertainment channel than pure info
aimed more at gamers than tech people I think
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Probably doesn't help that a bunch of the decent channels were bought by private equity and are now churning out boring, safe and uninteresting content.
https://youtu.be/hJ-rRXWhElI (a yt link, lol).
A brief summary from https://www.dailydot.com/news/youtube-channel-private-equity/
Some channels like Donut Media, Veritasium, and Task and Purpose have been acquired publicly. Others, such as Dude Perfect and Coco Melon, have been acquired more privately, with no public disclosure.
Plenty others. A key giveaway is when a channel diverges their risk. When the front man who is the reason you have watched the channel suddenly has co-hosts and large segments from other channels in their regular content.
Oh, so that is why Veritasium went to shit. That's such a shame. It was a great channel that I was excited about when a new video would drop. Then low quality videos started coming out and I don't watch them anymore. Haven't unsubscribe yet though, maybe I should get around to that.
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A lot of Youtube channels are reporting declining viewership lately.
EX1: https://youtube.com/watch?v=cpVnx4_yqTo
EX2: https://www.youtube.com/watch?v=yF0tmhEtVJEFun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.
Then I saw this article as well and thought I would share.
Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?
I stopped watching LTT videos when they just became long-form ads. Or when everyone five minutes was a sponsored segment.
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A lot of Youtube channels are reporting declining viewership lately.
EX1: https://youtube.com/watch?v=cpVnx4_yqTo
EX2: https://www.youtube.com/watch?v=yF0tmhEtVJEFun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.
Then I saw this article as well and thought I would share.
Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?
Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?
I have a channel with over 20k subs, nearly all evergreen content. Haven't uploaded a video in many years, so it's slowly getting fewer views. Fun fact, the pandemic saw the highest view counts, and I also didn't add content back then.
Every enhancement YouTube brings is specifically to improve monetization, and since I disable ads on my channel and don't have any sponsored content, I'm not getting any benefits. I also refuse to do shorts, so I'm losing a ton of exposure there, too.
If an active channel isn't doing well, they should call it quits, TBH. They'll either have to compromise the quality of their content "for the algorithm", or their content isn't actually useful outside of a single view.
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A lot of Youtube channels are reporting declining viewership lately.
EX1: https://youtube.com/watch?v=cpVnx4_yqTo
EX2: https://www.youtube.com/watch?v=yF0tmhEtVJEFun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.
Then I saw this article as well and thought I would share.
Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?
Everyone here is speculating about their content, but the simple answer is YouTube just changed how they count the view number. The change basically happened overnight, so it's not some slow attrition of views. They said in the WAN Show that while the view count halved, the number of likes hasn't changed (the view/like ratio doubled), and the revenue they earned hasn't changed (CPM doubled). All of this points that the same number of humans are watching, but what counts as a view in the "views" number just changed.
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Oh, so that is why Veritasium went to shit. That's such a shame. It was a great channel that I was excited about when a new video would drop. Then low quality videos started coming out and I don't watch them anymore. Haven't unsubscribe yet though, maybe I should get around to that.
What is it you don't like about Veritasium lately?
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I prefer to read books. Thanks. By the way, the fact that you need adblocker an sponsorblock to enjoy a few videos speaks volumes.
But with those two things I have a good time
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YouTube is hostile to viewers unless you pay them £20 a month.
It’s like 15 ads per 2 mins screen time with 2 being unstoppable and 1 being 3 minutes long.
Slightly exaggerated but not far from the truth. It’s horrible. And they slow everything down too, the main video fake buffers whereas when you’re in premium it doesn’t.I didn’t mind paying a fiver but had to do it via the moon to get it cheap but now they have stopped that.
wrote last edited by [email protected]On broadcast TV, a 30 minute timeslot had only 23 minutes of actual content and 7 minutes of ads.
That's what we're heading back to. 20% of the watch time is ads.
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A lot of Youtube channels are reporting declining viewership lately.
EX1: https://youtube.com/watch?v=cpVnx4_yqTo
EX2: https://www.youtube.com/watch?v=yF0tmhEtVJEFun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.
Then I saw this article as well and thought I would share.
Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?
wrote last edited by [email protected]isnt well know he had incident with a former employer over something like last year? the sub/fans are all just shilling/meming for him. isnt his shtick all just reaction videos on various tech items.
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Oh the rossman video.
I hate how obsessed on dumb shit he gets. The man is legitimately doing great work usually, and then he takes something minor that an otherwise ally says or does and blows it out of proportion.
This man would have made a great tankie. Unfortunately he made a whole 20 minute video on why AOC is stupid for saying unskilled labor doesn't exist and then explaining exactly the points she was making.
I legitimately love this mans work and I wanna support him, but man is he petty.
when streamers get super-political, they are no better than the right winger influencers.
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It seems like YouTube is doing something where they don't consider views to be actual "views" anymore. I saw one creator reporting that you only get credit as a view if you also leave a comment on the video because I guess Google thinks this will somehow hamper bots? Sounds like a bunch of bullshit no matter how you look at it. Personally I think Google is just trying to avoid paying creators so they're only crediting them for a fraction of the views they get, but you just know they're charging those advertisers for every single view whether they're paying the creators or not.
wrote last edited by [email protected]youtube seems to be pushing alot more AI garbage than normal lately as well. they just made a contract with Israel to allow them to flood the site with pro-zionist propaganda.
youtube is also part of the problem, as many videos is made using googles AI video generator.
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isnt well know he had incident with a former employer over something like last year? the sub/fans are all just shilling/meming for him. isnt his shtick all just reaction videos on various tech items.
isnt well know he had incident with a former employer over something like last year?
It's so well known that you can't even name what it is?
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Everyone here is speculating about their content, but the simple answer is YouTube just changed how they count the view number. The change basically happened overnight, so it's not some slow attrition of views. They said in the WAN Show that while the view count halved, the number of likes hasn't changed (the view/like ratio doubled), and the revenue they earned hasn't changed (CPM doubled). All of this points that the same number of humans are watching, but what counts as a view in the "views" number just changed.
How does that even work? If someone viewed the video then they viewed the video. Are they simply not counting people who basically clicked by accident or who only watched the first 30sec before deciding that they didn’t actually want to watch the video?
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A lot of Youtube channels are reporting declining viewership lately.
EX1: https://youtube.com/watch?v=cpVnx4_yqTo
EX2: https://www.youtube.com/watch?v=yF0tmhEtVJEFun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.
Then I saw this article as well and thought I would share.
Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?
I think the biggest channels I watch have under 4 million subscribers, and most of my channels have less than a million. I've never watched the big channels, so I don't really care.
A while back, YT asked me about turning on my watch history, but I didn't know it was off. I don't know what that was about--I think they changed something--but my knee-jerk reaction is to NOT do what they want me to do, so I left it off. Now I just watch whatever is new from my subscriptions, and don't have any suggestions cluttering my front page, which is a much better way to use YT, imo. So, thanks, YT.
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YouTube is hostile to viewers unless you pay them £20 a month.
It’s like 15 ads per 2 mins screen time with 2 being unstoppable and 1 being 3 minutes long.
Slightly exaggerated but not far from the truth. It’s horrible. And they slow everything down too, the main video fake buffers whereas when you’re in premium it doesn’t.I didn’t mind paying a fiver but had to do it via the moon to get it cheap but now they have stopped that.
I only pay them because I watch a stupid amount of YouTube. Hours a day, many more hours when not working.
If those ads come back while I'm paying though, the flag flies.
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I always hated his "oh no i hope i don't drop this expensive thing that you peasants can hardly afford... Oh i dropped it' schtick. People cheered him on like aome village idiot. At some point he said he feels like he's pushing expensive unnecessary stuff to people who can hardly afford it and he wants to stop doing it. But he never did. He's doing tech reviews and i assume a podcast, because everyone has a podcast, and his studio is ABSURD. I watched some other video where they needed something from the LTT studio and they even commented on how fucking big his operation is. He had rooms there he didn't even know existed. I stick to the opinion that he's just a slimy rick man, nothing else.
It's a business with over 100 employees, if it wasn't huge where would the employees be? His dropping thing always existed, he just got rich in the meantime.
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How does that even work? If someone viewed the video then they viewed the video. Are they simply not counting people who basically clicked by accident or who only watched the first 30sec before deciding that they didn’t actually want to watch the video?
wrote last edited by [email protected]Even before this drop in views, the rule was you have to watch a video for at least 30 seconds before it counts as a view, as a way to combat clickbait where people instantly bounce from a video. Maybe they have changed this further? Or they change some kind of bot detection?
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A lot of Youtube channels are reporting declining viewership lately.
EX1: https://youtube.com/watch?v=cpVnx4_yqTo
EX2: https://www.youtube.com/watch?v=yF0tmhEtVJEFun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.
Then I saw this article as well and thought I would share.
Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?
wrote last edited by [email protected]I stopped watching LTT years ago. His channel is crap. He's a tech personality who seems to barely understand technology, so most of his videos are just over the top bullshit and stunts. Not to mention his awful annoying vocal fry. He's like the male Fran Drescher.
Plus, Linus has been a complete asshole to GamersNexus, one of the best channels for investigative journalism in tech. As far as I'm concerned, Linus is your typical business entity, and lacking ethics.
