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  3. "Very dramatic shift" - Linus Tech Tips opens up about the channel's declining viewership

"Very dramatic shift" - Linus Tech Tips opens up about the channel's declining viewership

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  • B [email protected]

    youtube is consumed more on tvs than other devices now worldwide

    Where do you get this from?

    3dcadmin@lemmy.relayeasy.com3 This user is from outside of this forum
    3dcadmin@lemmy.relayeasy.com3 This user is from outside of this forum
    [email protected]
    wrote last edited by
    #413

    I have seen multiple reports about it!
    One quick search revealed this forbes report earlier this year

    https://www.forbes.com/sites/bradadgate/2025/02/12/launched-20-years-ago-more-people-are-now-watching-youtube-on-tv/

    1 Reply Last reply
    1
    • J [email protected]

      What I've noticed is YouTube recommending me more obscure videos, from very small creators.

      I very much appreciate whatever they're doing, regardless of how these bigger channels are being hit by it. Yesterday I got recommended a video by an elderly woman, showing a mug warmer she bought. It was very sweet, had less than 30 views and it was a lovely contrast to the flashy, over edited videos stretching a paragraph to 10+ minutes.

      Not saying the big channels are bad, I just personally like the small time channels and appreciate that YouTube has been (at least with the algorithm it has set for me) giving these small channels a shot at getting an audience.
      I've connected with a lot of people from smaller channels, joined communities etc. yet this is much more difficult with the larger ones (in some I've been to, over the years, the chatrooms they set up are so huge the moderation sometimes just gives up or doesn't even exist in any practical way).

      P This user is from outside of this forum
      P This user is from outside of this forum
      [email protected]
      wrote last edited by
      #414

      YouTube should have a way to filter out certain content.

      Like sub 1000 subscriber Chanel's, 1000-10,000 channels, >10,000 etc

      Sometimes you just don't want to watch the big time YouTubers.

      1 Reply Last reply
      7
      • S [email protected]

        I stopped watching LTT videos when they just became long-form ads. Or when everyone five minutes was a sponsored segment.

        P This user is from outside of this forum
        P This user is from outside of this forum
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        wrote last edited by
        #415

        sponsorblock

        S 1 Reply Last reply
        1
        • C [email protected]

          Those stupid thumbnails pushed me away

          B This user is from outside of this forum
          B This user is from outside of this forum
          [email protected]
          wrote last edited by
          #416

          Damn straight. I've actively starting avoiding videos with "stupid" thumbnails or click-bait titles in the last few months.

          1 Reply Last reply
          1
          • P [email protected]

            sponsorblock

            S This user is from outside of this forum
            S This user is from outside of this forum
            [email protected]
            wrote last edited by
            #417

            LTT is probably the reason why I started using Sponsorblock 😂

            1 Reply Last reply
            2
            • F [email protected]

              I agree with most of your points, but vocal fry?!

              That's such an asinine thing to care about.

              T This user is from outside of this forum
              T This user is from outside of this forum
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              wrote last edited by
              #418

              I just find his voice very irritating. I know not everyone feels that way.

              covert_czar@lemmy.dbzer0.comC 1 Reply Last reply
              1
              • M [email protected]

                A lot of Youtube channels are reporting declining viewership lately.

                EX1: https://youtube.com/watch?v=cpVnx4_yqTo
                EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

                Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

                Then I saw this article as well and thought I would share.

                Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

                K This user is from outside of this forum
                K This user is from outside of this forum
                [email protected]
                wrote last edited by
                #419

                I dont know if anyone has noticed but...
                Can we no longer watch youtube without being logged in? Every embedded video i see doesnt work. Every time i try to click on a video it tells me to sign in.
                If i have an ad block running it basically blocks the website.

                I really think its the auto plays and the untracked accounts.

                Youtube would rather be able to track every user and make more profit per person than go big tent all audiences.

                M G S V 4 Replies Last reply
                8
                • M [email protected]

                  he's a shill.

                  D This user is from outside of this forum
                  D This user is from outside of this forum
                  [email protected]
                  wrote last edited by
                  #420

                  Has been for a very long time. I quit watching his video after I saw him post a thing that was going on and on about the superiority of the product in his left hand over the right, and how much faster it was and blah blah blah.
                  Both products were bandwidth limited by the PCI bus and there was no advantage to the expensive one he was hawking.

                  1 Reply Last reply
                  1
                  • C [email protected]

                    Because people wont stay 14 to 16 year olds for long

                    dharmacurious@startrek.websiteD This user is from outside of this forum
                    dharmacurious@startrek.websiteD This user is from outside of this forum
                    [email protected]
                    wrote last edited by
                    #421

                    Personally I was only 14-16 for like 5 years at most

                    1 Reply Last reply
                    3
                    • K [email protected]

                      I dont know if anyone has noticed but...
                      Can we no longer watch youtube without being logged in? Every embedded video i see doesnt work. Every time i try to click on a video it tells me to sign in.
                      If i have an ad block running it basically blocks the website.

                      I really think its the auto plays and the untracked accounts.

                      Youtube would rather be able to track every user and make more profit per person than go big tent all audiences.

                      M This user is from outside of this forum
                      M This user is from outside of this forum
                      [email protected]
                      wrote last edited by [email protected]
                      #422

                      Can't confirm this. YouTube runs like always von my setup (and wihout an account).

                      edit: except the Trending page of course.

                      1 Reply Last reply
                      0
                      • S [email protected]

                        He generates far too much content without any depth, and it's all infotainment.

                        M This user is from outside of this forum
                        M This user is from outside of this forum
                        [email protected]
                        wrote last edited by
                        #423

                        And that's what people watch. This didn't change.

                        1 Reply Last reply
                        2
                        • appoxo@lemmy.dbzer0.comA [email protected]

                          Trademark entries are a good indicator there is something nearer than further away.

                          E This user is from outside of this forum
                          E This user is from outside of this forum
                          [email protected]
                          wrote last edited by
                          #424

                          Fingers crossed. I've been waiting a long time to get back into VR and replace my OG Vive.

                          1 Reply Last reply
                          0
                          • M [email protected]

                            A lot of Youtube channels are reporting declining viewership lately.

                            EX1: https://youtube.com/watch?v=cpVnx4_yqTo
                            EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

                            Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

                            Then I saw this article as well and thought I would share.

                            Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

                            B This user is from outside of this forum
                            B This user is from outside of this forum
                            [email protected]
                            wrote last edited by
                            #425

                            Some other analysis: https://www.jeffgeerling.com/blog/2025/youtube-views-are-down-dont-panic

                            1 Reply Last reply
                            5
                            • K [email protected]

                              I dont know if anyone has noticed but...
                              Can we no longer watch youtube without being logged in? Every embedded video i see doesnt work. Every time i try to click on a video it tells me to sign in.
                              If i have an ad block running it basically blocks the website.

                              I really think its the auto plays and the untracked accounts.

                              Youtube would rather be able to track every user and make more profit per person than go big tent all audiences.

                              G This user is from outside of this forum
                              G This user is from outside of this forum
                              [email protected]
                              wrote last edited by
                              #426

                              It's hit or miss for me with my VPN, but between using an Invidious instance, Freetube, DDG video search, and cycling VPN locations, I'm never, ever logged in to YT.

                              And yes, Google/YT wants to track everything. Third party doctrine means that governments will pay them for this data rather than run their own surveillance systems. Anything that you've watched that can be used against you will be if it suits someone else.

                              1 Reply Last reply
                              2
                              • K [email protected]

                                I dont know if anyone has noticed but...
                                Can we no longer watch youtube without being logged in? Every embedded video i see doesnt work. Every time i try to click on a video it tells me to sign in.
                                If i have an ad block running it basically blocks the website.

                                I really think its the auto plays and the untracked accounts.

                                Youtube would rather be able to track every user and make more profit per person than go big tent all audiences.

                                S This user is from outside of this forum
                                S This user is from outside of this forum
                                [email protected]
                                wrote last edited by [email protected]
                                #427

                                I haven't been logged in for years, and I can still watch it. If they're blocking, it's an A/B test and not everywhere. I watch on Firefox w/ uBO (four different machines), NewPipe, and Grayjay.

                                K 1 Reply Last reply
                                3
                                • kilgore_trout@feddit.itK [email protected]

                                  It's a big waste of energy to stream in 4K, so if I were you I'd simply not watch the video.

                                  P This user is from outside of this forum
                                  P This user is from outside of this forum
                                  [email protected]
                                  wrote last edited by
                                  #428

                                  Nah, I still enjoy the content, and it wouldn't make a grain of difference as far as global wasted energy goes.

                                  If you really are concerned about wasted energy though, you shouldn't be on your computer/phone browsing lemmy.

                                  1 Reply Last reply
                                  1
                                  • P [email protected]

                                    What is it you don't like about Veritasium lately?

                                    K This user is from outside of this forum
                                    K This user is from outside of this forum
                                    [email protected]
                                    wrote last edited by
                                    #429

                                    I'm not the other person but my reason is I feel they're faux-intellectual videos that mostly serve to confuse people and muddy issues. A bit of an embarrassment to science, cloaking their tomfoolery in faux-surprise and scripted wonder.

                                    P 1 Reply Last reply
                                    0
                                    • M [email protected]

                                      A lot of Youtube channels are reporting declining viewership lately.

                                      EX1: https://youtube.com/watch?v=cpVnx4_yqTo
                                      EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

                                      Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

                                      Then I saw this article as well and thought I would share.

                                      Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

                                      covert_czar@lemmy.dbzer0.comC This user is from outside of this forum
                                      covert_czar@lemmy.dbzer0.comC This user is from outside of this forum
                                      [email protected]
                                      wrote last edited by
                                      #430

                                      Because of short videos?

                                      1 Reply Last reply
                                      4
                                      • T [email protected]

                                        I just find his voice very irritating. I know not everyone feels that way.

                                        covert_czar@lemmy.dbzer0.comC This user is from outside of this forum
                                        covert_czar@lemmy.dbzer0.comC This user is from outside of this forum
                                        [email protected]
                                        wrote last edited by
                                        #431

                                        I know you.
                                        You are a asmr type of guy, aren't you?

                                        T 1 Reply Last reply
                                        2
                                        • M [email protected]

                                          A lot of Youtube channels are reporting declining viewership lately.

                                          EX1: https://youtube.com/watch?v=cpVnx4_yqTo
                                          EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

                                          Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

                                          Then I saw this article as well and thought I would share.

                                          Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

                                          S This user is from outside of this forum
                                          S This user is from outside of this forum
                                          [email protected]
                                          wrote last edited by [email protected]
                                          #432

                                          Google is now expecting users to watch ads that are sometimes a full 25% of the viewing time, or slowing access and requiring logins when adblock is being used. And even if you wade through all that, watching Youtube tech and info videos has become a lot like looking at online recipes. The majority of what you find is fluff and filler for only small amounts of useful content.

                                          I used to go to Youtube daily for research and entertainment but now I avoid the site completely whenever possible. It seems we've finally reached an enshittification tipping point.

                                          It's about time.

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