Reddit plans to lock some content behind a paywall this year, CEO says | Reddit executives also discussed how they might introduce more ads into the social media platform
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Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.
Huffman previously showed interest in potentially introducing a new type of subreddit with "exclusive content or private areas" that Reddit users would pay to access.
When asked this week about plans for some Redditors to create "content that only paid members can see," Huffman said:
It’s a work in progress right now, so that one’s coming... We're working on it as we speak.
When asked about "new, key features that you plan to roll out for Reddit in 2025," Huffman responded, in part: “Paid subreddits, yes.”
Reddit's paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.
Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.
Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.
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I'm surprised they aren't talking about subscriber subreddits. With the amount of porn/OnlyFans posts, I would have thought they could position Reddit as a friendly and familiar OF alternative.
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Good news for Lemmynites.
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Hopefully this will drive even more users to switch over. I find myself finding Reddit less useful as time passes by
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I'm glad I jumped ship back during the ban on 3rd party apps. That was it for me.
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Anyone who pays for access to “private” content on the shithole site deserves as much mockery as a cybertruck owner. It requires absolutely no self respect
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Man this reddit site sounds awful
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One could argue they already did that with Reddit Gold and /r/Lounge.
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Can I reply to this next week when I stop laughing
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Sigh unzips pants and fuck u/spez
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I wouldn't be surprised if NSFW subreddit are what he is talking about.
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imagine charging for displaying content you didn't even make.
the balls are astounding, but this ain't gonna go well for them.
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Same. I had even paid for the paid tier of my 3rd party app because it was such a good value to me that I wanted the devs to have some of my money. Thanks to that app, I was on the site more and pretty much never via computer anymore.
I think it was for the best though. Quality over quantity here. I find it to be far less toxic on Lemmy overall. It's like how people tend to be nicer in a small town because you know you're gonna run into these people over and over again, but the big city you came from had more variety in stuff to check out. Definitely a trade-off, but I think it's worth it to have this much more pleasant space that isn't so packed with content as to be addictive. Good vibes.
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Please reddit, make more bad decisions faster so people can overcome switching costs finally
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The lounge is trash content anyways.
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If small dick energy had a face it would be Steve Huffman's.
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Lemmings?
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Probably because OF gets a lot of their business through promoting on Reddit.
