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  3. Reddit plans to lock some content behind a paywall this year, CEO says | Reddit executives also discussed how they might introduce more ads into the social media platform

Reddit plans to lock some content behind a paywall this year, CEO says | Reddit executives also discussed how they might introduce more ads into the social media platform

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  • F [email protected]

    Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.

    Huffman previously showed interest in potentially introducing a new type of subreddit with "exclusive content or private areas" that Reddit users would pay to access.

    When asked this week about plans for some Redditors to create "content that only paid members can see," Huffman said:

    It’s a work in progress right now, so that one’s coming... We're working on it as we speak.

    When asked about "new, key features that you plan to roll out for Reddit in 2025," Huffman responded, in part: “Paid subreddits, yes.”

    Reddit's paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.

    Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.

    Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.

    L This user is from outside of this forum
    L This user is from outside of this forum
    [email protected]
    wrote on last edited by
    #9

    One could argue they already did that with Reddit Gold and /r/Lounge.

    F 1 Reply Last reply
    0
    • F [email protected]

      Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.

      Huffman previously showed interest in potentially introducing a new type of subreddit with "exclusive content or private areas" that Reddit users would pay to access.

      When asked this week about plans for some Redditors to create "content that only paid members can see," Huffman said:

      It’s a work in progress right now, so that one’s coming... We're working on it as we speak.

      When asked about "new, key features that you plan to roll out for Reddit in 2025," Huffman responded, in part: “Paid subreddits, yes.”

      Reddit's paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.

      Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.

      Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.

      F This user is from outside of this forum
      F This user is from outside of this forum
      [email protected]
      wrote on last edited by
      #10

      Can I reply to this next week when I stop laughing

      1 Reply Last reply
      0
      • F [email protected]

        Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.

        Huffman previously showed interest in potentially introducing a new type of subreddit with "exclusive content or private areas" that Reddit users would pay to access.

        When asked this week about plans for some Redditors to create "content that only paid members can see," Huffman said:

        It’s a work in progress right now, so that one’s coming... We're working on it as we speak.

        When asked about "new, key features that you plan to roll out for Reddit in 2025," Huffman responded, in part: “Paid subreddits, yes.”

        Reddit's paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.

        Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.

        Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.

        zerocool@slrpnk.netZ This user is from outside of this forum
        zerocool@slrpnk.netZ This user is from outside of this forum
        [email protected]
        wrote on last edited by
        #11

        Yep, he’s been talking about it for awhile. This is not new information.

        1 Reply Last reply
        0
        • F [email protected]

          Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.

          Huffman previously showed interest in potentially introducing a new type of subreddit with "exclusive content or private areas" that Reddit users would pay to access.

          When asked this week about plans for some Redditors to create "content that only paid members can see," Huffman said:

          It’s a work in progress right now, so that one’s coming... We're working on it as we speak.

          When asked about "new, key features that you plan to roll out for Reddit in 2025," Huffman responded, in part: “Paid subreddits, yes.”

          Reddit's paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.

          Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.

          Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.

          I This user is from outside of this forum
          I This user is from outside of this forum
          [email protected]
          wrote on last edited by
          #12

          Sigh unzips pants and fuck u/spez

          1 Reply Last reply
          0
          • S [email protected]

            I'm surprised they aren't talking about subscriber subreddits. With the amount of porn/OnlyFans posts, I would have thought they could position Reddit as a friendly and familiar OF alternative.

            D This user is from outside of this forum
            D This user is from outside of this forum
            [email protected]
            wrote on last edited by
            #13

            I wouldn't be surprised if NSFW subreddit are what he is talking about.

            K 1 Reply Last reply
            0
            • F [email protected]

              Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.

              Huffman previously showed interest in potentially introducing a new type of subreddit with "exclusive content or private areas" that Reddit users would pay to access.

              When asked this week about plans for some Redditors to create "content that only paid members can see," Huffman said:

              It’s a work in progress right now, so that one’s coming... We're working on it as we speak.

              When asked about "new, key features that you plan to roll out for Reddit in 2025," Huffman responded, in part: “Paid subreddits, yes.”

              Reddit's paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.

              Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.

              Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.

              nima@leminal.spaceN This user is from outside of this forum
              nima@leminal.spaceN This user is from outside of this forum
              [email protected]
              wrote on last edited by
              #14

              imagine charging for displaying content you didn't even make.

              the balls are astounding, but this ain't gonna go well for them.

              jackattack@lemmy.dbzer0.comJ S C H D 6 Replies Last reply
              0
              • K [email protected]

                I'm glad I jumped ship back during the ban on 3rd party apps. That was it for me.

                M This user is from outside of this forum
                M This user is from outside of this forum
                [email protected]
                wrote on last edited by
                #15

                Same. I had even paid for the paid tier of my 3rd party app because it was such a good value to me that I wanted the devs to have some of my money. Thanks to that app, I was on the site more and pretty much never via computer anymore.

                I think it was for the best though. Quality over quantity here. I find it to be far less toxic on Lemmy overall. It's like how people tend to be nicer in a small town because you know you're gonna run into these people over and over again, but the big city you came from had more variety in stuff to check out. Definitely a trade-off, but I think it's worth it to have this much more pleasant space that isn't so packed with content as to be addictive. Good vibes.

                K D 2 Replies Last reply
                0
                • F [email protected]

                  Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.

                  Huffman previously showed interest in potentially introducing a new type of subreddit with "exclusive content or private areas" that Reddit users would pay to access.

                  When asked this week about plans for some Redditors to create "content that only paid members can see," Huffman said:

                  It’s a work in progress right now, so that one’s coming... We're working on it as we speak.

                  When asked about "new, key features that you plan to roll out for Reddit in 2025," Huffman responded, in part: “Paid subreddits, yes.”

                  Reddit's paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.

                  Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.

                  Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.

                  L This user is from outside of this forum
                  L This user is from outside of this forum
                  [email protected]
                  wrote on last edited by
                  #16

                  Please reddit, make more bad decisions faster so people can overcome switching costs finally

                  1 Reply Last reply
                  0
                  • L [email protected]

                    One could argue they already did that with Reddit Gold and /r/Lounge.

                    F This user is from outside of this forum
                    F This user is from outside of this forum
                    [email protected]
                    wrote on last edited by
                    #17

                    The lounge is trash content anyways.

                    1 Reply Last reply
                    0
                    • F [email protected]

                      Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.

                      Huffman previously showed interest in potentially introducing a new type of subreddit with "exclusive content or private areas" that Reddit users would pay to access.

                      When asked this week about plans for some Redditors to create "content that only paid members can see," Huffman said:

                      It’s a work in progress right now, so that one’s coming... We're working on it as we speak.

                      When asked about "new, key features that you plan to roll out for Reddit in 2025," Huffman responded, in part: “Paid subreddits, yes.”

                      Reddit's paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.

                      Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.

                      Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.

                      D This user is from outside of this forum
                      D This user is from outside of this forum
                      [email protected]
                      wrote on last edited by
                      #18

                      If small dick energy had a face it would be Steve Huffman's.

                      L bilb@lem.monsterB 2 Replies Last reply
                      0
                      • thefeaturecreature@lemmy.worldT [email protected]

                        Good news for Lemmynites.

                        B This user is from outside of this forum
                        B This user is from outside of this forum
                        [email protected]
                        wrote on last edited by
                        #19

                        Lemmings?

                        P 1 Reply Last reply
                        0
                        • S [email protected]

                          I'm surprised they aren't talking about subscriber subreddits. With the amount of porn/OnlyFans posts, I would have thought they could position Reddit as a friendly and familiar OF alternative.

                          P This user is from outside of this forum
                          P This user is from outside of this forum
                          [email protected]
                          wrote on last edited by
                          #20

                          Probably because OF gets a lot of their business through promoting on Reddit.

                          S 1 Reply Last reply
                          0
                          • rando@sh.itjust.worksR [email protected]

                            Hopefully this will drive even more users to switch over. I find myself finding Reddit less useful as time passes by

                            S This user is from outside of this forum
                            S This user is from outside of this forum
                            [email protected]
                            wrote on last edited by
                            #21

                            Whenever i search for a problem now, most of the posts that contain actual answers are more than a year old, and increasingly out dated.

                            Fortunately, Lemmy is tech savvy and small enough that I can ask questions without worrying about the down vote brigade.

                            S dindonmasker@sh.itjust.worksD samus12345@lemm.eeS 3 Replies Last reply
                            0
                            • nima@leminal.spaceN [email protected]

                              imagine charging for displaying content you didn't even make.

                              the balls are astounding, but this ain't gonna go well for them.

                              jackattack@lemmy.dbzer0.comJ This user is from outside of this forum
                              jackattack@lemmy.dbzer0.comJ This user is from outside of this forum
                              [email protected]
                              wrote on last edited by
                              #22

                              I disagree. I hate the decisions they make and personally, along with you, I think it's idiotic.

                              But while I hate on them, they will get away with it. Theyre not stupid. The decisions don't align with its users but it will still work.

                              Look at netflix raising prices for arguably content. Working for them.

                              Reddit; Charging for the API essentially killing almost all 3rd party apps. Not sure the effect but reddit doesn't seem to really be hurting. Users want to move but reddit is just too good. I even still use it because the user content on there is amazing. I try to ask all my questions/have discussions on lemmy, but I'm one person. Reddit has infinity more always contributing. I think the management sucks, but the platform just isn't fully rivaled yet so they can keep milking their audience.

                              kinkles@sh.itjust.worksK robottoaster@mander.xyzR samus12345@lemm.eeS T 4 Replies Last reply
                              0
                              • B [email protected]

                                Lemmings?

                                P This user is from outside of this forum
                                P This user is from outside of this forum
                                [email protected]
                                wrote on last edited by
                                #23

                                Lemlords?

                                M W 2 Replies Last reply
                                0
                                • thefeaturecreature@lemmy.worldT [email protected]

                                  Good news for Lemmynites.

                                  ghostalmedia@lemmy.worldG This user is from outside of this forum
                                  ghostalmedia@lemmy.worldG This user is from outside of this forum
                                  [email protected]
                                  wrote on last edited by
                                  #24

                                  Bad news is that we’re still not setup for Reddit-level user counts. Lemmy needs much better moderation tools to allow communities to stay on top of reports.

                                  Hopefully a lot of new users will also produce new people contributing to Lemmy. Or, maybe some people will form some sort of nonprofit that allows dedicated designers and engineers to continually work on Lemmy. When people contribute as a side gig, most give up after a few months. Most of the Lemmy clients that were build during the Reddit APIocalypse are no longer alive.

                                  D 1 Reply Last reply
                                  0
                                  • P [email protected]

                                    Lemlords?

                                    M This user is from outside of this forum
                                    M This user is from outside of this forum
                                    [email protected]
                                    wrote on last edited by
                                    #25

                                    Lemmyburghers

                                    C R 2 Replies Last reply
                                    0
                                    • F [email protected]

                                      Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.

                                      Huffman previously showed interest in potentially introducing a new type of subreddit with "exclusive content or private areas" that Reddit users would pay to access.

                                      When asked this week about plans for some Redditors to create "content that only paid members can see," Huffman said:

                                      It’s a work in progress right now, so that one’s coming... We're working on it as we speak.

                                      When asked about "new, key features that you plan to roll out for Reddit in 2025," Huffman responded, in part: “Paid subreddits, yes.”

                                      Reddit's paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.

                                      Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.

                                      Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.

                                      magnetosphere@fedia.ioM This user is from outside of this forum
                                      magnetosphere@fedia.ioM This user is from outside of this forum
                                      [email protected]
                                      wrote on last edited by
                                      #26

                                      Reddit has gotten so bad that it’s funny. I love reading about whatever awkward, bumbling cash grab they’re trying next.

                                      What’s a good word for constant, ongoing enshittification? Diarrheafication?

                                      L 1 Reply Last reply
                                      0
                                      • P [email protected]

                                        Probably because OF gets a lot of their business through promoting on Reddit.

                                        S This user is from outside of this forum
                                        S This user is from outside of this forum
                                        [email protected]
                                        wrote on last edited by
                                        #27

                                        So why not cut out OF and keep the users?

                                        P 1 Reply Last reply
                                        0
                                        • magnetosphere@fedia.ioM [email protected]

                                          Reddit has gotten so bad that it’s funny. I love reading about whatever awkward, bumbling cash grab they’re trying next.

                                          What’s a good word for constant, ongoing enshittification? Diarrheafication?

                                          L This user is from outside of this forum
                                          L This user is from outside of this forum
                                          [email protected]
                                          wrote on last edited by
                                          #28

                                          Funny and sad at the same time, to be honest... That douche busted up a lot of awesome communities with wonderful people, and he's on the right track to ruin things completely...

                                          C 1 Reply Last reply
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