Reddit plans to lock some content behind a paywall this year, CEO says | Reddit executives also discussed how they might introduce more ads into the social media platform
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Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.
Huffman previously showed interest in potentially introducing a new type of subreddit with "exclusive content or private areas" that Reddit users would pay to access.
When asked this week about plans for some Redditors to create "content that only paid members can see," Huffman said:
It’s a work in progress right now, so that one’s coming... We're working on it as we speak.
When asked about "new, key features that you plan to roll out for Reddit in 2025," Huffman responded, in part: “Paid subreddits, yes.”
Reddit's paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.
Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.
Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.
great, hopefully more people leave the sinking ship
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Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.
Huffman previously showed interest in potentially introducing a new type of subreddit with "exclusive content or private areas" that Reddit users would pay to access.
When asked this week about plans for some Redditors to create "content that only paid members can see," Huffman said:
It’s a work in progress right now, so that one’s coming... We're working on it as we speak.
When asked about "new, key features that you plan to roll out for Reddit in 2025," Huffman responded, in part: “Paid subreddits, yes.”
Reddit's paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.
Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.
Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.
Another day of thanking my past self for leaving
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Ok tidy up this place. We have visitors coming soon.
well Hexbear is just about gone so that should help
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Is there anywhere I can find a complete scrape of Reddit threads and comments from before the 3rd party app apocalypse? There was a lot of useful info shared on there, but I don't want anything to do with what that site has become. I'm happy just to CTRL+F a big dataset. It'll probably still work better than either Reddit or Google does nowadays. Without media I imagine I could fit it somewhere.
Also, Spez is a greedy little pig boy.
are you going to use it to train your deepseek?
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Same bromo, finally felt like it was time. So many good memories on Reddit for me over the last 14 years but finally felt like it was the right move to no longer give it my attention!
thére are dozens of us
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As much as we'd like to joke about the sudden influx of new Lemmy users that will result from this lets all be real, it will be a few new users. Most Reddit users will accept whatever is thrown at them from that company while crying about it on Reddit. I don't know what the phenomena is but it seems that most people would rather stay on the bad platform than try something new and slightly different. I'm cool with that, I like niche platforms.
if it's the same amount of ppl trying out Linux we might be going places
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Ok tidy up this place. We have visitors coming soon.
The announcement is why I created a username here. I doubt I'm coming alone.
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Hi, I think I’m doing this right. Just joined Lemmy lol because of this. Can people see my comment?
Same here.
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Just came to lemmy again
after learning this shit!!
mass exodus coming soonI wouldn't be too sure just yet, seeing how annoying youtube and it's ads have gotten yet it isn't replaced still.
We might have an increase, but plenty will never leave.
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The internet feels post-apocalyptic now. I no longer have any social media accounts (does lemmy count?) . Places that I spent over a decade on now feel so hostile and foreign. I joined reddit as a teenager wanting to read f7u12 comics, and now reddit feels like a total outrage machine. I mean the ads are crap but the algorithm doesn't show me content I WANT to see anymore. It just shows me videos of car accidents and street fights and other things that get my cortisol levels up. Blocking subreddits straight up doesnt work. I like that on lemmy I can just filter only by the communities I subscribe to
I've been online since the late 80s and the Internet, generally speaking, has gone to shit. I've been on Reddit for 16 years and it's been going down the tubes for a while now. Too many people, overzealous mods and now a soft paywall? Yeah, I'm done.
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The announcement is why I created a username here. I doubt I'm coming alone.
Welcome! We can definitely still use a few more people, especially if they’re willing to contribute to content.
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It was wild how spineless most of them were when the API stuff happened, and it showed how attached they are to their little bubble of power.
Some of them were even more pathetic by virtue signaling.
Like the r/de mods allowed memes for a full week in "protest". Yeah... they sure showed spez with that one...
I was proud of them for those subreddit blackouts, but when communities started to come back online after the mods were threatened with replacement - I knew I had to get out of there for good.
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The internet feels post-apocalyptic now. I no longer have any social media accounts (does lemmy count?) . Places that I spent over a decade on now feel so hostile and foreign. I joined reddit as a teenager wanting to read f7u12 comics, and now reddit feels like a total outrage machine. I mean the ads are crap but the algorithm doesn't show me content I WANT to see anymore. It just shows me videos of car accidents and street fights and other things that get my cortisol levels up. Blocking subreddits straight up doesnt work. I like that on lemmy I can just filter only by the communities I subscribe to
Same thing here... I only just discovered Lemmy. I don't know how I managed to only discover it now. But so far so good. It's not quite as active but that's okay, Reddit used to be the same way and was actually better then.
I do feel like the old parts of the internet were decentralized and based on protocols, not single websites. So this is very refreshing and feels like getting back to the roots.
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I'm glad I jumped ship back during the ban on 3rd party apps. That was it for me.
Me too.
Man people really like taking a beating.
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Ok tidy up this place. We have visitors coming soon.
Still no frictionless account migration...
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Fuck Spez
Thank you spez for killing reddit, please digg faster
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I'm surprised they aren't talking about subscriber subreddits. With the amount of porn/OnlyFans posts, I would have thought they could position Reddit as a friendly and familiar OF alternative.
That probably is the idea, to have a competitor to Patreon and OnlyFans. They should have probably mentioned that as an example before some people start thinking /r/worldnews becomes paywalled.
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Hi, I think I’m doing this right. Just joined Lemmy lol because of this. Can people see my comment?
yep, even from my solo instance
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Bad news is that we’re still not setup for Reddit-level user counts. Lemmy needs much better moderation tools to allow communities to stay on top of reports.
Hopefully a lot of new users will also produce new people contributing to Lemmy. Or, maybe some people will form some sort of nonprofit that allows dedicated designers and engineers to continually work on Lemmy. When people contribute as a side gig, most give up after a few months. Most of the Lemmy clients that were build during the Reddit APIocalypse are no longer alive.
We have plenty of clients tho, arctic, mlem, voyager, my favorite thunder, are all available on ios and there are more, they all get updates
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Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.
Huffman previously showed interest in potentially introducing a new type of subreddit with "exclusive content or private areas" that Reddit users would pay to access.
When asked this week about plans for some Redditors to create "content that only paid members can see," Huffman said:
It’s a work in progress right now, so that one’s coming... We're working on it as we speak.
When asked about "new, key features that you plan to roll out for Reddit in 2025," Huffman responded, in part: “Paid subreddits, yes.”
Reddit's paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.
Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.
Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.
It’s crazy how everything slowly turns into shit in the end
