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  3. Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette

Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette

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  • 1984@lemmy.today1 [email protected]

    They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

    Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

    F This user is from outside of this forum
    F This user is from outside of this forum
    [email protected]
    wrote last edited by [email protected]
    #262

    If ad networks weren't the number 1 way to get malware installed on your machine, didn't slowly take over the dedicated space for the actual content of a website, or put pressure on the websites in question to only publish things inoffensive to the advertisers maybe adblockers wouldn't be such an issue.

    If your site can't exist without being a cesspit of annoying and useless infomercials and a deployment mechanism for malicious code injection then your site should not exist.

    Not too many people had an issue with static banner ads back in the day after all except greedy website operators and advertisers.

    1 Reply Last reply
    31
    • 4 [email protected]

      I know surgeons who can’t start a zoom call. Being uneducated in a particular area is not stupidity. If you avoid dating someone over their lack of adtech knowledge, I would assume they are the one that dodged a bullet.

      muusemuuse@sh.itjust.worksM This user is from outside of this forum
      muusemuuse@sh.itjust.worksM This user is from outside of this forum
      [email protected]
      wrote last edited by
      #263

      adtech is nothing new or exotic. We have been dealing with this shit for years. if they still do not have a very basic knowledge of it by now, that's not a great sign.

      4 1 Reply Last reply
      0
      • 1984@lemmy.today1 [email protected]

        They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

        Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

        m3t00@lemmy.worldM This user is from outside of this forum
        m3t00@lemmy.worldM This user is from outside of this forum
        [email protected]
        wrote last edited by
        #264

        mostly desktop, android phone is mostly unusable with ads. use 'privacy badger', 'ublock origin', 'umatrix'.

        L swelter_spark@reddthat.comS 2 Replies Last reply
        2
        • nutwrench@lemmy.mlN [email protected]

          Website: "You appear to be using an ad blocker."
          Me: "You appear to be correct."

          m3t00@lemmy.worldM This user is from outside of this forum
          m3t00@lemmy.worldM This user is from outside of this forum
          [email protected]
          wrote last edited by
          #265

          'disable ad block to contine'. no

          J 1 Reply Last reply
          16
          • a_wild_mimic_appears@lemmy.dbzer0.comA [email protected]

            There was a time in the 90's where ads were mostly banners, and that was fine; google's text-only ads were completely acceptable.

            But that didn't last long - it went downhill with the proliferation of popups, especially the nefarious kind which created even more popups or tried to stop the user from closing them, and usage of dialog boxes.

            And whoever was the first person to add sound to an ad, i wish you and your entire family tree that your genitalia translocate to your forehead.

            J This user is from outside of this forum
            J This user is from outside of this forum
            [email protected]
            wrote last edited by
            #266

            Congratulations, you won

            1 Reply Last reply
            0
            • 1984@lemmy.today1 [email protected]

              They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

              Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

              m3t00@lemmy.worldM This user is from outside of this forum
              m3t00@lemmy.worldM This user is from outside of this forum
              [email protected]
              wrote last edited by
              #267

              what is with p.i.p video everywhere. hate it. can't figure out how to block it. firefox

              N 1 Reply Last reply
              4
              • m3t00@lemmy.worldM [email protected]

                mostly desktop, android phone is mostly unusable with ads. use 'privacy badger', 'ublock origin', 'umatrix'.

                L This user is from outside of this forum
                L This user is from outside of this forum
                [email protected]
                wrote last edited by
                #268

                You know you can get those extensions for Firefox (and forks) for Android, right?

                m3t00@lemmy.worldM 1 Reply Last reply
                5
                • S [email protected]

                  A YouTuber saying "before we get started, this video is sponsored by [relevant related company]" does not get blocked by ad blockers.

                  Well, there's sponsor block which uses crowd sourced timestamps to skip those segments, but yeah you're right.

                  cilethesane@lemmy.caC This user is from outside of this forum
                  cilethesane@lemmy.caC This user is from outside of this forum
                  [email protected]
                  wrote last edited by
                  #269

                  I personally feel no need to get sponser block because:

                  1. The sponsership is not annoying as fuck.
                  2. I can fast forward through it.

                  Everything the ads do to force you to pay attention it to (like not being able to fast forward) makes it easier for ad blockers to detect and block.
                  Everything the ads do to demand your attention (by being annoying as fuck) drives people to block them.

                  1 Reply Last reply
                  0
                  • L [email protected]

                    You know you can get those extensions for Firefox (and forks) for Android, right?

                    m3t00@lemmy.worldM This user is from outside of this forum
                    m3t00@lemmy.worldM This user is from outside of this forum
                    [email protected]
                    wrote last edited by
                    #270

                    used opera for a while. firefox default. phone too small for my eyes. hard to read, avoid using

                    1 Reply Last reply
                    0
                    • a_wild_mimic_appears@lemmy.dbzer0.comA [email protected]

                      There was a time in the 90's where ads were mostly banners, and that was fine; google's text-only ads were completely acceptable.

                      But that didn't last long - it went downhill with the proliferation of popups, especially the nefarious kind which created even more popups or tried to stop the user from closing them, and usage of dialog boxes.

                      And whoever was the first person to add sound to an ad, i wish you and your entire family tree that your genitalia translocate to your forehead.

                      m3t00@lemmy.worldM This user is from outside of this forum
                      m3t00@lemmy.worldM This user is from outside of this forum
                      [email protected]
                      wrote last edited by
                      #271

                      the shocking sound stunts were fun to spring on people. well, for a couple days. recall ads referred to as 'death of the internet'. adblock to the rescue.

                      1 Reply Last reply
                      0
                      • L [email protected]

                        I used the internet for a long time before ad blockers even existed. Everybody simply ignored ads, instead. But that wasn't good enough for the advertisers. They weren't happy unless we were forced to look at the ads. Extraordinarily obtrusive ads. Popup ads. Popunder ads. That's when people started blocking ads. When you realized that your browser always ended up with 20 extra advertising windows.

                        Nobody really cared about blocking ads until advertisers forced us to. They made the internet annoying to use, and sometimes impossible to use.

                        Advertisers couldn't just be happy with people ignoring their ads, so they forced our hands and fucked themselves in the process. Now, we block them by default. I don't even know any websites that have unobtrusive ads because I never see their ads in the first place.

                        Now, they want to go back to the time when we would see their ads but ignore them. Fuck off. We know we can't even give them that much. If you give them an inch, they'll take a mile.

                        S This user is from outside of this forum
                        S This user is from outside of this forum
                        [email protected]
                        wrote last edited by
                        #272

                        Dont forget the ads that are straight scams or malware

                        1 Reply Last reply
                        2
                        • P [email protected]

                          The web has almost always been unusable without an adblocker. Ads today are less malicious, but more insidious. Clicking the wrong ad in 2003 would brick your computer. Clicking the wrong ad today means you'll have to cancel a credit card after your personal data is compiled and sold on the black market.

                          Nothing new. Ads don't fuel a free internet. They fuel a business model. The free internet is fueled by the time and donations of kind, dedicated people.

                          S This user is from outside of this forum
                          S This user is from outside of this forum
                          [email protected]
                          wrote last edited by
                          #273

                          The insidious ads are still there.

                          1 Reply Last reply
                          0
                          • m3t00@lemmy.worldM [email protected]

                            what is with p.i.p video everywhere. hate it. can't figure out how to block it. firefox

                            N This user is from outside of this forum
                            N This user is from outside of this forum
                            [email protected]
                            wrote last edited by
                            #274

                            Have you tried AdNauseam?

                            1 Reply Last reply
                            1
                            • 1984@lemmy.today1 [email protected]

                              They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

                              Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

                              B This user is from outside of this forum
                              B This user is from outside of this forum
                              [email protected]
                              wrote last edited by
                              #275

                              So this confirms that people have a negative reaction to ads, which every actual internet user knows in their bones already. This means they ALSO are not even doing their one job of persuading people to buy shit. Of course this won't lead to companies reducing investment for ad carrying or finding ways to make them more appealing, that costs money, instead they will use AI generators to produce WORSE ads and leverage their capital to have governments capitulate and force users to watch by banning blockers, probably VPNs too. Bill Hicks was the most correct about advertising, and remains undefeated.

                              S 1 Reply Last reply
                              6
                              • L [email protected]

                                Rethink DNS

                                B This user is from outside of this forum
                                B This user is from outside of this forum
                                [email protected]
                                wrote last edited by
                                #276

                                Would you care to expand on that?

                                L 1 Reply Last reply
                                0
                                • 1984@lemmy.today1 [email protected]

                                  They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

                                  Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

                                  T This user is from outside of this forum
                                  T This user is from outside of this forum
                                  [email protected]
                                  wrote last edited by
                                  #277

                                  Fuck yeah, advertiers are a cancer.

                                  1 Reply Last reply
                                  11
                                  • almacca@aussie.zoneA [email protected]

                                    The trade body called it “illegal circumvention technology”

                                    Lol. Fuck off.

                                    I This user is from outside of this forum
                                    I This user is from outside of this forum
                                    [email protected]
                                    wrote last edited by [email protected]
                                    #278

                                    That was for 12ft.io Bypassing a pay wall. Not blocking ads.

                                    almacca@aussie.zoneA 1 Reply Last reply
                                    0
                                    • almacca@aussie.zoneA [email protected]

                                      🤷 So be it.

                                      anteater@discuss.tchncs.deA This user is from outside of this forum
                                      anteater@discuss.tchncs.deA This user is from outside of this forum
                                      [email protected]
                                      wrote last edited by
                                      #279

                                      Exactly. I'll go back to browsing the web with Lynx before I accept ads. If it breaks, it breaks...

                                      A 1 Reply Last reply
                                      1
                                      • anteater@discuss.tchncs.deA [email protected]

                                        Exactly. I'll go back to browsing the web with Lynx before I accept ads. If it breaks, it breaks...

                                        A This user is from outside of this forum
                                        A This user is from outside of this forum
                                        [email protected]
                                        wrote last edited by
                                        #280

                                        Gladly go back to every site having an animated 'under construction' gif.

                                        1 Reply Last reply
                                        0
                                        • 1984@lemmy.today1 [email protected]

                                          They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

                                          Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

                                          J This user is from outside of this forum
                                          J This user is from outside of this forum
                                          [email protected]
                                          wrote last edited by [email protected]
                                          #281

                                          When piholes go mainstream they are fully cooked. Even tech illiterate in your family won't get the ads

                                          T D 2 Replies Last reply
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