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  3. Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette

Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette

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  • T [email protected]

    Or just a protocol like Web Monetization where you put an amount of money you choose into a pot on your browser and it's handed out to sites you visit based on how much time you spend on a given site, with options to denylist sites from payment as needed

    mitm0@lemmy.worldM This user is from outside of this forum
    mitm0@lemmy.worldM This user is from outside of this forum
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    wrote last edited by
    #191

    Reminded me of Flattr😢 is it FOSS ?

    T 1 Reply Last reply
    0
    • E [email protected]

      If we could figure out how to block ads on TV we might actually still bother posting for cable again. I'm the mean time, fuck 'em, they're too rich as it is.

      C This user is from outside of this forum
      C This user is from outside of this forum
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      wrote last edited by
      #192

      I just got cable again after not having it for... 13 years?

      I don't even get the point of it. It's the exact same thing it was 13 years ago. Same shows and everything. Ads. I tried to watch it a few times and I think I've watched a total of 2 hours since I got it a month ago. It's awful.

      1 Reply Last reply
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      • 1984@lemmy.today1 [email protected]

        They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

        Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

        killeronthecorner@lemmy.worldK This user is from outside of this forum
        killeronthecorner@lemmy.worldK This user is from outside of this forum
        [email protected]
        wrote last edited by
        #193

        The use of the term "Dark traffic" here is to paint the use of ad-blockers as something nefarious. Don't use it, fuck these people right in their stupid mouths.

        I propose using the terms "clean traffic", for ad-blocked website traffic, and "dogshit traffic" for everything else.

        X G B P O 7 Replies Last reply
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        • 1984@lemmy.today1 [email protected]

          They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

          Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

          P This user is from outside of this forum
          P This user is from outside of this forum
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          wrote last edited by
          #194

          i know this may go against the general attitude here but i gotta say this does make me a little sad when i think about it. and i use adblockers as well, but i never knew what the numbers were. when it's put into context like this it's hard not to be discouraged by the fact that this is still probably a minority of users. i mean what the hell, how are people still using the internet with ads turned on.

          D 1 Reply Last reply
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          • 1984@lemmy.today1 [email protected]

            They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

            Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

            P This user is from outside of this forum
            P This user is from outside of this forum
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            wrote last edited by
            #195

            The web has almost always been unusable without an adblocker. Ads today are less malicious, but more insidious. Clicking the wrong ad in 2003 would brick your computer. Clicking the wrong ad today means you'll have to cancel a credit card after your personal data is compiled and sold on the black market.

            Nothing new. Ads don't fuel a free internet. They fuel a business model. The free internet is fueled by the time and donations of kind, dedicated people.

            E B X a_wild_mimic_appears@lemmy.dbzer0.comA S 6 Replies Last reply
            26
            • V [email protected]

              I don't mind the old system of one or two ads on a page or a 10-second ad at the start of a YouTube video if they don't track their users. But these days it is growing out of proportions, we are almost at American television with the amount of ad breaks in a YouTube video, and it's absurd.

              blackmist@feddit.ukB This user is from outside of this forum
              blackmist@feddit.ukB This user is from outside of this forum
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              wrote last edited by
              #196

              Before I used Firefox on Android, any search about a game I'm playing would result in a half page video ad in the top half of the screen, accompanied by the bottom half being a request to share your data with 1496 trusted data partners.

              Now I use Firefox with add ons, and I get the results I requested. The modern web is basically unusable in it's raw form.

              V 1 Reply Last reply
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              • muusemuuse@sh.itjust.worksM [email protected]

                sorry, fixed.

                ulrich@feddit.orgU This user is from outside of this forum
                ulrich@feddit.orgU This user is from outside of this forum
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                wrote last edited by
                #197

                Do you have some evidence of this?

                B 1 Reply Last reply
                0
                • 1984@lemmy.today1 [email protected]

                  They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

                  Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

                  Z This user is from outside of this forum
                  Z This user is from outside of this forum
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                  wrote last edited by
                  #198

                  Well no one ever had to sell me on how nice a fire smells.

                  1 Reply Last reply
                  2
                  • C [email protected]

                    To think that Google once had ads that I considered OK, just a bunch of text and links. How times have changed...

                    cilethesane@lemmy.caC This user is from outside of this forum
                    cilethesane@lemmy.caC This user is from outside of this forum
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                    wrote last edited by
                    #199

                    Advertisers will always keep pushing things trying to find the limit where people will just barely tolerate it. Then when they push it too far they cry "no fair!" When people stop putting up with it.

                    1 Reply Last reply
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                    • P [email protected]

                      The web has almost always been unusable without an adblocker. Ads today are less malicious, but more insidious. Clicking the wrong ad in 2003 would brick your computer. Clicking the wrong ad today means you'll have to cancel a credit card after your personal data is compiled and sold on the black market.

                      Nothing new. Ads don't fuel a free internet. They fuel a business model. The free internet is fueled by the time and donations of kind, dedicated people.

                      E This user is from outside of this forum
                      E This user is from outside of this forum
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                      wrote last edited by
                      #200

                      Ads don't fuel a free internet. They fuel a business model. The free internet is fueled by the time and donations of kind, dedicated people.

                      I believe this to be true.

                      1 Reply Last reply
                      7
                      • 1984@lemmy.today1 [email protected]

                        Its actually not easy to run two of them since they are not designed for using a shared disk (you can get corrupted data). Its also not necessary, you can just leave the secondary dns server blank.

                        But if you want two because you want high availability in case one of your piholes goes down, you can rsync the settings between the two machines every 5 minutes or so. Its important to keep them in sync that way.

                        M This user is from outside of this forum
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                        wrote last edited by
                        #201

                        The secondary DNS isn’t for redundancy; machines will split requests across the two for load balancing. If you only have one running, you’ll end up with ads slipping through as the device still uses the default secondary DNS.

                        1 Reply Last reply
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                        • T [email protected]

                          It would have to be millenials since Gen z exist almost entirely in the walled garden of a phone app.

                          Most people now a days don't even use a desktop with a browser. I honestly expect that most of what they are "seeing" is just web scrapers for the LLM. Those are likely to "block" ads simply based on efficiency, since it shows down crawling.

                          B This user is from outside of this forum
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                          wrote last edited by
                          #202

                          Why would anyone use a desktop? That’s like a baby’s toy!

                          Z 1 Reply Last reply
                          1
                          • P [email protected]

                            The web has almost always been unusable without an adblocker. Ads today are less malicious, but more insidious. Clicking the wrong ad in 2003 would brick your computer. Clicking the wrong ad today means you'll have to cancel a credit card after your personal data is compiled and sold on the black market.

                            Nothing new. Ads don't fuel a free internet. They fuel a business model. The free internet is fueled by the time and donations of kind, dedicated people.

                            B This user is from outside of this forum
                            B This user is from outside of this forum
                            [email protected]
                            wrote last edited by
                            #203

                            My view is that if we can’t have the things we want without ads, then we need a new business model. I’m not super into the whole kindness and donations model. If we need it to be state funded, so be it.

                            1 Reply Last reply
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                            • killeronthecorner@lemmy.worldK [email protected]

                              The use of the term "Dark traffic" here is to paint the use of ad-blockers as something nefarious. Don't use it, fuck these people right in their stupid mouths.

                              I propose using the terms "clean traffic", for ad-blocked website traffic, and "dogshit traffic" for everything else.

                              X This user is from outside of this forum
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                              wrote last edited by
                              #204

                              They are so short sighted to. Ad blocker help advertizers. It allows sites to fill up sites with ads to the point of being unusable while not losing 100% of traffic. That keeps these site relevant enough that old people who don't have ad blockers end up there too when they follow links or google ranks a site high because it has traffic.

                              If they got rid of all ad block somehow they would have to decrease the ads because I wouldn't use the web. Or online communities would be way more conscious of the ad level of the things they link to.

                              I 1 Reply Last reply
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                              • B [email protected]

                                Why would anyone use a desktop? That’s like a baby’s toy!

                                Z This user is from outside of this forum
                                Z This user is from outside of this forum
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                                wrote last edited by
                                #205

                                It honestly creeps me out that so many people don't curate what they watch and just consume whatever 'their feed' puts in front of them.

                                1 Reply Last reply
                                7
                                • P [email protected]

                                  The web has almost always been unusable without an adblocker. Ads today are less malicious, but more insidious. Clicking the wrong ad in 2003 would brick your computer. Clicking the wrong ad today means you'll have to cancel a credit card after your personal data is compiled and sold on the black market.

                                  Nothing new. Ads don't fuel a free internet. They fuel a business model. The free internet is fueled by the time and donations of kind, dedicated people.

                                  X This user is from outside of this forum
                                  X This user is from outside of this forum
                                  [email protected]
                                  wrote last edited by
                                  #206

                                  You store your credit card in your computer? If browser credit card management isn't secure enough to avoid that attack you shouldn't be using it.

                                  1 Reply Last reply
                                  0
                                  • 1984@lemmy.today1 [email protected]

                                    They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

                                    Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

                                    B This user is from outside of this forum
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                                    wrote last edited by
                                    #207

                                    Oh no. 🎻

                                    1 Reply Last reply
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                                    • A [email protected]

                                      No point if you have a network in the 10.0.0.0/8 IP range. There is a bug where they will randomly stop serving DNS to IPs outside of their subnet

                                      M This user is from outside of this forum
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                                      wrote last edited by
                                      #208

                                      Unless I’m misunderstanding, that doesn’t sound like a bug at all. Outside of a few specific circumstances, devices shouldn’t communicate with anything outside of the given subnet mask. Rejecting traffic outside of that subnet mask is exactly what it should do. And why wouldn’t your pihole be in the same subnet (or at least be included in the subnet mask) for the LAN? You can have the pihole’s IP address be whatever you want, so give it an IP in the same subnet.

                                      A 1 Reply Last reply
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                                      • killeronthecorner@lemmy.worldK [email protected]

                                        The use of the term "Dark traffic" here is to paint the use of ad-blockers as something nefarious. Don't use it, fuck these people right in their stupid mouths.

                                        I propose using the terms "clean traffic", for ad-blocked website traffic, and "dogshit traffic" for everything else.

                                        G This user is from outside of this forum
                                        G This user is from outside of this forum
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                                        wrote last edited by
                                        #209

                                        Maybe we could turn it around: adblockers are tools that block ads and other kinds of dark traffic such as trackers and malicious scripts.

                                        1 Reply Last reply
                                        37
                                        • S [email protected]

                                          "dark" as in "not visible". Adblock users can't be tracked (or at least not as easily), hence they are not visible to the ad companies. "Dark", in this instance, is not a derogatory term.

                                          "Brutal" is, though. So I totally agree with you there. Ads are the brutal thing nowadays.

                                          B This user is from outside of this forum
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                                          wrote last edited by
                                          #210

                                          The way you word things matters. How many polls have shown the difference in opinion on 'obamacare' compared to 'affordable care act?'

                                          S 1 Reply Last reply
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