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  3. Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette

Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette

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  • 1984@lemmy.today1 [email protected]

    They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

    Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

    nutwrench@lemmy.mlN This user is from outside of this forum
    nutwrench@lemmy.mlN This user is from outside of this forum
    [email protected]
    wrote last edited by
    #255

    Website: "You appear to be using an ad blocker."
    Me: "You appear to be correct."

    B m3t00@lemmy.worldM N 3 Replies Last reply
    52
    • canajac@lemmy.caC [email protected]

      25 years of adblockers and that is the single most important thing that keeps me from cutting myself off the web.
      I've donated money to adblockers and will continue to do so until I die!
      I send emails to the web sites that ask me to remove the blocker to tell them I will not and that there are many other sites that welcome my adblocking ass!

      N This user is from outside of this forum
      N This user is from outside of this forum
      [email protected]
      wrote last edited by [email protected]
      #256

      I think about doing that except with sites that suggest me turning off my VPN. -If i turned it off, then that would defeat the purpose of me having a VPN.

      1 Reply Last reply
      0
      • zak@lemmy.worldZ [email protected]

        When I was about five years old, my parents were shopping for a car. When the radio said Brand X Dealer was the best place to buy a car, I was so excited to tell them what I'd just learned.

        I haven't forgiven advertising since.

        T This user is from outside of this forum
        T This user is from outside of this forum
        [email protected]
        wrote last edited by
        #257

        My daughter has become obsessed with watching videos about the game Wobbly Life. There's one YouTuber who seems to post extremely frequently and advertises in every video for a subscription mod platform. She is now always asking about that mod platform, and the best way we can explain it to her (because she's 5 and simply too young to understand what mods even are, has zero room for any nuance on her world views etc.) is we just give her a hard-line "we do not pay for mods"

        1 Reply Last reply
        0
        • nutwrench@lemmy.mlN [email protected]

          Website: "You appear to be using an ad blocker."
          Me: "You appear to be correct."

          B This user is from outside of this forum
          B This user is from outside of this forum
          [email protected]
          wrote last edited by
          #258

          1 Reply Last reply
          10
          • T [email protected]

            Okay I checked out Gemini. I love the vibes, but the amount of dead links just in the quick start guide makes it hard for me to even try to get into it

            mitm0@lemmy.worldM This user is from outside of this forum
            mitm0@lemmy.worldM This user is from outside of this forum
            [email protected]
            wrote last edited by
            #259

            How about this link ?

            https://github.com/kr1sp1n/awesome-gemini

            T 1 Reply Last reply
            0
            • killeronthecorner@lemmy.worldK [email protected]

              The use of the term "Dark traffic" here is to paint the use of ad-blockers as something nefarious. Don't use it, fuck these people right in their stupid mouths.

              I propose using the terms "clean traffic", for ad-blocked website traffic, and "dogshit traffic" for everything else.

              P This user is from outside of this forum
              P This user is from outside of this forum
              [email protected]
              wrote last edited by
              #260

              Something simple that people would ask why you want it. Also needs to be non-aggressive. Like non-content traffic. Why would you want something that is not the content?

              1 Reply Last reply
              3
              • S [email protected]

                That is not wrong. But interpreting "dark" as "evil" is just wrong in this context.

                anteater@discuss.tchncs.deA This user is from outside of this forum
                anteater@discuss.tchncs.deA This user is from outside of this forum
                [email protected]
                wrote last edited by
                #261

                You may be right, technically, but based on the context, I'm quite sure the use of the word "dark" here is intended to frame the behavior as negative. It's just like when various media authors refer to TOR as the "dark web" even though it has countless valid uses that are not enabling illegal/immoral behaviors.

                1 Reply Last reply
                1
                • 1984@lemmy.today1 [email protected]

                  They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

                  Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

                  F This user is from outside of this forum
                  F This user is from outside of this forum
                  [email protected]
                  wrote last edited by [email protected]
                  #262

                  If ad networks weren't the number 1 way to get malware installed on your machine, didn't slowly take over the dedicated space for the actual content of a website, or put pressure on the websites in question to only publish things inoffensive to the advertisers maybe adblockers wouldn't be such an issue.

                  If your site can't exist without being a cesspit of annoying and useless infomercials and a deployment mechanism for malicious code injection then your site should not exist.

                  Not too many people had an issue with static banner ads back in the day after all except greedy website operators and advertisers.

                  1 Reply Last reply
                  31
                  • 4 [email protected]

                    I know surgeons who can’t start a zoom call. Being uneducated in a particular area is not stupidity. If you avoid dating someone over their lack of adtech knowledge, I would assume they are the one that dodged a bullet.

                    muusemuuse@sh.itjust.worksM This user is from outside of this forum
                    muusemuuse@sh.itjust.worksM This user is from outside of this forum
                    [email protected]
                    wrote last edited by
                    #263

                    adtech is nothing new or exotic. We have been dealing with this shit for years. if they still do not have a very basic knowledge of it by now, that's not a great sign.

                    4 1 Reply Last reply
                    0
                    • 1984@lemmy.today1 [email protected]

                      They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

                      Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

                      m3t00@lemmy.worldM This user is from outside of this forum
                      m3t00@lemmy.worldM This user is from outside of this forum
                      [email protected]
                      wrote last edited by
                      #264

                      mostly desktop, android phone is mostly unusable with ads. use 'privacy badger', 'ublock origin', 'umatrix'.

                      L swelter_spark@reddthat.comS 2 Replies Last reply
                      2
                      • nutwrench@lemmy.mlN [email protected]

                        Website: "You appear to be using an ad blocker."
                        Me: "You appear to be correct."

                        m3t00@lemmy.worldM This user is from outside of this forum
                        m3t00@lemmy.worldM This user is from outside of this forum
                        [email protected]
                        wrote last edited by
                        #265

                        'disable ad block to contine'. no

                        J 1 Reply Last reply
                        16
                        • a_wild_mimic_appears@lemmy.dbzer0.comA [email protected]

                          There was a time in the 90's where ads were mostly banners, and that was fine; google's text-only ads were completely acceptable.

                          But that didn't last long - it went downhill with the proliferation of popups, especially the nefarious kind which created even more popups or tried to stop the user from closing them, and usage of dialog boxes.

                          And whoever was the first person to add sound to an ad, i wish you and your entire family tree that your genitalia translocate to your forehead.

                          J This user is from outside of this forum
                          J This user is from outside of this forum
                          [email protected]
                          wrote last edited by
                          #266

                          Congratulations, you won

                          1 Reply Last reply
                          0
                          • 1984@lemmy.today1 [email protected]

                            They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

                            Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

                            m3t00@lemmy.worldM This user is from outside of this forum
                            m3t00@lemmy.worldM This user is from outside of this forum
                            [email protected]
                            wrote last edited by
                            #267

                            what is with p.i.p video everywhere. hate it. can't figure out how to block it. firefox

                            N 1 Reply Last reply
                            4
                            • m3t00@lemmy.worldM [email protected]

                              mostly desktop, android phone is mostly unusable with ads. use 'privacy badger', 'ublock origin', 'umatrix'.

                              L This user is from outside of this forum
                              L This user is from outside of this forum
                              [email protected]
                              wrote last edited by
                              #268

                              You know you can get those extensions for Firefox (and forks) for Android, right?

                              m3t00@lemmy.worldM 1 Reply Last reply
                              5
                              • S [email protected]

                                A YouTuber saying "before we get started, this video is sponsored by [relevant related company]" does not get blocked by ad blockers.

                                Well, there's sponsor block which uses crowd sourced timestamps to skip those segments, but yeah you're right.

                                cilethesane@lemmy.caC This user is from outside of this forum
                                cilethesane@lemmy.caC This user is from outside of this forum
                                [email protected]
                                wrote last edited by
                                #269

                                I personally feel no need to get sponser block because:

                                1. The sponsership is not annoying as fuck.
                                2. I can fast forward through it.

                                Everything the ads do to force you to pay attention it to (like not being able to fast forward) makes it easier for ad blockers to detect and block.
                                Everything the ads do to demand your attention (by being annoying as fuck) drives people to block them.

                                1 Reply Last reply
                                0
                                • L [email protected]

                                  You know you can get those extensions for Firefox (and forks) for Android, right?

                                  m3t00@lemmy.worldM This user is from outside of this forum
                                  m3t00@lemmy.worldM This user is from outside of this forum
                                  [email protected]
                                  wrote last edited by
                                  #270

                                  used opera for a while. firefox default. phone too small for my eyes. hard to read, avoid using

                                  1 Reply Last reply
                                  0
                                  • a_wild_mimic_appears@lemmy.dbzer0.comA [email protected]

                                    There was a time in the 90's where ads were mostly banners, and that was fine; google's text-only ads were completely acceptable.

                                    But that didn't last long - it went downhill with the proliferation of popups, especially the nefarious kind which created even more popups or tried to stop the user from closing them, and usage of dialog boxes.

                                    And whoever was the first person to add sound to an ad, i wish you and your entire family tree that your genitalia translocate to your forehead.

                                    m3t00@lemmy.worldM This user is from outside of this forum
                                    m3t00@lemmy.worldM This user is from outside of this forum
                                    [email protected]
                                    wrote last edited by
                                    #271

                                    the shocking sound stunts were fun to spring on people. well, for a couple days. recall ads referred to as 'death of the internet'. adblock to the rescue.

                                    1 Reply Last reply
                                    0
                                    • L [email protected]

                                      I used the internet for a long time before ad blockers even existed. Everybody simply ignored ads, instead. But that wasn't good enough for the advertisers. They weren't happy unless we were forced to look at the ads. Extraordinarily obtrusive ads. Popup ads. Popunder ads. That's when people started blocking ads. When you realized that your browser always ended up with 20 extra advertising windows.

                                      Nobody really cared about blocking ads until advertisers forced us to. They made the internet annoying to use, and sometimes impossible to use.

                                      Advertisers couldn't just be happy with people ignoring their ads, so they forced our hands and fucked themselves in the process. Now, we block them by default. I don't even know any websites that have unobtrusive ads because I never see their ads in the first place.

                                      Now, they want to go back to the time when we would see their ads but ignore them. Fuck off. We know we can't even give them that much. If you give them an inch, they'll take a mile.

                                      S This user is from outside of this forum
                                      S This user is from outside of this forum
                                      [email protected]
                                      wrote last edited by
                                      #272

                                      Dont forget the ads that are straight scams or malware

                                      1 Reply Last reply
                                      2
                                      • P [email protected]

                                        The web has almost always been unusable without an adblocker. Ads today are less malicious, but more insidious. Clicking the wrong ad in 2003 would brick your computer. Clicking the wrong ad today means you'll have to cancel a credit card after your personal data is compiled and sold on the black market.

                                        Nothing new. Ads don't fuel a free internet. They fuel a business model. The free internet is fueled by the time and donations of kind, dedicated people.

                                        S This user is from outside of this forum
                                        S This user is from outside of this forum
                                        [email protected]
                                        wrote last edited by
                                        #273

                                        The insidious ads are still there.

                                        1 Reply Last reply
                                        0
                                        • m3t00@lemmy.worldM [email protected]

                                          what is with p.i.p video everywhere. hate it. can't figure out how to block it. firefox

                                          N This user is from outside of this forum
                                          N This user is from outside of this forum
                                          [email protected]
                                          wrote last edited by
                                          #274

                                          Have you tried AdNauseam?

                                          1 Reply Last reply
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