How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows
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Sponsoring streams isn't even close to the same thing as hiring shills
Do streamers call themselves influencers?
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Do streamers call themselves influencers?
Plenty do, yeah. Though to the marketing team, all streamers are influencers
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Plenty do, yeah. Though to the marketing team, all streamers are influencers
You do understand what a shill is, right?
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You do understand what a shill is, right?
Yes, someone who promotes a product while hiding the fact that they've been paid to promote the product. Streamers generally say "this is a sponsored stream" to avoid lawsuits.
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Sponsoring streams isn't even close to the same thing as hiring shills
Isn't it though? They're being paid to promote a game right? That seems like a shill to me. I'm not sure I understand the difference to you.
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Isn't it though? They're being paid to promote a game right? That seems like a shill to me. I'm not sure I understand the difference to you.
A shill doesn't disclose that they're being paid to promote a product. The secrecy is what makes them a shill
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There are some confused people in the comments, it's industry standard to sponsor streams/have brand collaboration/twitch drops. Every company does it, and 2 million dollars is not much at all. their advertising budget is at least 20x that much, probably more.
This is true, but one thing I noticed with AC Shadows is that there were a LOT of no-name streamers posting reels with fake hype over the game. It was a little egregious and came off as more than a little desperate.
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This is true, but one thing I noticed with AC Shadows is that there were a LOT of no-name streamers posting reels with fake hype over the game. It was a little egregious and came off as more than a little desperate.
My buddy is a little streamer (gets maybe a few dozen viewers) and he got early access to it as well. Although he doesn't add any fake hype, he's just a very good hype man.
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Yes, someone who promotes a product while hiding the fact that they've been paid to promote the product. Streamers generally say "this is a sponsored stream" to avoid lawsuits.
someone who promotes a product while hiding the fact that they've been paid
Streamers generally say "this is a sponsored stream"
So by your own definition streamers are generally not shills?
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someone who promotes a product while hiding the fact that they've been paid
Streamers generally say "this is a sponsored stream"
So by your own definition streamers are generally not shills?
If someone starts off saying "this is a sponsores stream" then yes, that is correct. It's illegal to not disclose when media is an advertisement in most of the world. I'm pretty sure it's against the TOS of most streaming sites, too.
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This is true, but one thing I noticed with AC Shadows is that there were a LOT of no-name streamers posting reels with fake hype over the game. It was a little egregious and came off as more than a little desperate.
Without seeing what you've seen, that honestly sounds more like a symptom of the platform, current internet trends, and algorithm gaming than it sounds like a cheesy viral marketing campaign
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Without seeing what you've seen, that honestly sounds more like a symptom of the platform, current internet trends, and algorithm gaming than it sounds like a cheesy viral marketing campaign
Or just excitement at getting "exclusive" early access as a small streamer. If you don't know there are thousands of others, it'd feel like an opportunity to make it big.
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Money well spent: Grummz got told the fuck off on twitter lol
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A shill doesn't disclose that they're being paid to promote a product. The secrecy is what makes them a shill
Well I've certainly never heard that before and that's not what the definition of the word is from what I'm seeing but I guess I can understand using that as a distinction.
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Without seeing what you've seen, that honestly sounds more like a symptom of the platform, current internet trends, and algorithm gaming than it sounds like a cheesy viral marketing campaign
Generally speaking, algorithms on these sites don’t serve me a ton of videos with no views from creators with no followers, en masse.
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Well I've certainly never heard that before and that's not what the definition of the word is from what I'm seeing but I guess I can understand using that as a distinction.
A shill, also called a plant or a stooge, is a person who publicly helps or gives credibility to a person or organization without disclosing that they have a close relationship with said person or organization, or have been paid to do so.
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A shill, also called a plant or a stooge, is a person who publicly helps or gives credibility to a person or organization without disclosing that they have a close relationship with said person or organization, or have been paid to do so.
Shill verb
:to act as a spokesperson or promoter
Shill noun
:one who makes a sales pitch or serves as a promoter
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Shill verb
:to act as a spokesperson or promoter
Shill noun
:one who makes a sales pitch or serves as a promoter
Shill has primarily been used as an insult for the past 50 years in the way I'm defining it here. I don't believe you've never heard it used to mean that.
one who acts as a decoy (as for a pitchman or gambler)
Literally on that same page.
a person who poses as a customer in order to decoy others into participating, as at a gambling house, auction, confidence game, etc.
https://www.dictionary.com/browse/shill
a person who publicizes or praises something or someone for reasons of self-interest, personal profit, or friendship or loyalty
https://www.dictionary.com/browse/shill
someone who helps another person to persuade people to buy something, especially by pretending to be a satisfied customer
https://dictionary.cambridge.org/us/dictionary/english/shill?q=shill
shill n informal, US (person planted to lure customers)
https://www.wordreference.com/es/translation.asp?tranword=shill
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Shill has primarily been used as an insult for the past 50 years in the way I'm defining it here. I don't believe you've never heard it used to mean that.
one who acts as a decoy (as for a pitchman or gambler)
Literally on that same page.
a person who poses as a customer in order to decoy others into participating, as at a gambling house, auction, confidence game, etc.
https://www.dictionary.com/browse/shill
a person who publicizes or praises something or someone for reasons of self-interest, personal profit, or friendship or loyalty
https://www.dictionary.com/browse/shill
someone who helps another person to persuade people to buy something, especially by pretending to be a satisfied customer
https://dictionary.cambridge.org/us/dictionary/english/shill?q=shill
shill n informal, US (person planted to lure customers)
https://www.wordreference.com/es/translation.asp?tranword=shill
I think everything you quoted there would accurately describe influencers being hey to play a game. As to whether you believe me or not, don't really care. Why you keep digging this hole for no reason whatsoever seems rather odd to me. Have a good one.
