How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows
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Really good games flopped before because they weren't marketed well. Marketing is budgeted for productions of any size, and influencer marketing in general is very effective for something like videogames. Larger amounts were spent on TV ads, or printing campaigns.
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So marketing? What's the problem here? Should they have spent it advertising on radio?
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