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  3. Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette

Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette

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  • N [email protected]

    Advertising needs to become as socially acceptable as smoking.

    It arbitrary pollutes any environment it’s conducted in, and causes secondary harms to non-participants by incentivising insecure hoarding of private information with the intent to better target individuals.

    R This user is from outside of this forum
    R This user is from outside of this forum
    [email protected]
    wrote last edited by
    #133

    I'm sorry to tell you but smoking is completely socially accepted.

    1 Reply Last reply
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    • 1984@lemmy.today1 [email protected]

      They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

      Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

      M This user is from outside of this forum
      M This user is from outside of this forum
      [email protected]
      wrote last edited by [email protected]
      #134

      And the good old guilt tripping at the end, with the usual "quality content".

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      • A [email protected]

        SmartTube is so much better. Even the UI is intuitive and makes sense. You can hide shorts, actually find content you want to watch.

        V This user is from outside of this forum
        V This user is from outside of this forum
        [email protected]
        wrote last edited by
        #135

        Sadly I don't believe I can use SmartTube. I was really limited in options for my TV box due to regional reasons and Googling blocking way more surrounding casting than Apple with airplay

        A 1 Reply Last reply
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        • 1984@lemmy.today1 [email protected]

          They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

          Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

          S This user is from outside of this forum
          S This user is from outside of this forum
          [email protected]
          wrote last edited by
          #136

          We should bring back paying to read a newspaper, magazine, (pc-magazine :P)

          Get the hell out with AI slop and constant dark marketing

          Let the idiots live on Instagram and don't depend on their 'content'

          1984@lemmy.today1 S 2 Replies Last reply
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          • S [email protected]

            We should bring back paying to read a newspaper, magazine, (pc-magazine :P)

            Get the hell out with AI slop and constant dark marketing

            Let the idiots live on Instagram and don't depend on their 'content'

            1984@lemmy.today1 This user is from outside of this forum
            1984@lemmy.today1 This user is from outside of this forum
            [email protected]
            wrote last edited by
            #137

            Would love to but a lot of them have shut down now since people didnt buy them.

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            • V [email protected]

              Sadly I don't believe I can use SmartTube. I was really limited in options for my TV box due to regional reasons and Googling blocking way more surrounding casting than Apple with airplay

              A This user is from outside of this forum
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              wrote last edited by
              #138

              What device? FireTV/Firestick/etc all support it (surprisingly).

              V 1 Reply Last reply
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              • ulrich@feddit.orgU [email protected]

                I actually agree with that but the only other solution is subject yourself to deeply concerning levels of surveillance, not to mention surveillance pricing.

                I use AdNauseum and they have a toggle for privacy-conscious ads and I leave that on. That's my best compromise.

                L This user is from outside of this forum
                L This user is from outside of this forum
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                wrote last edited by
                #139

                All ad networks, even the less intrusive ones, can be abused to distribute malware. In this day and age not having an ad blocker is like rawdogging internet strangers.

                ulrich@feddit.orgU 1 Reply Last reply
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                • G [email protected]

                  They got it the wrong way around. Visitors who use adblock are not "dark traffic", the bullshit scripts and tracking they use are dark. The adblock users are actually the only clean traffic. The adblockers aren't "brutal", the people without blockers are being brutalized.

                  S This user is from outside of this forum
                  S This user is from outside of this forum
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                  wrote last edited by
                  #140

                  "dark" as in "not visible". Adblock users can't be tracked (or at least not as easily), hence they are not visible to the ad companies. "Dark", in this instance, is not a derogatory term.

                  "Brutal" is, though. So I totally agree with you there. Ads are the brutal thing nowadays.

                  B G 2 Replies Last reply
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                  • S [email protected]

                    We should bring back paying to read a newspaper, magazine, (pc-magazine :P)

                    Get the hell out with AI slop and constant dark marketing

                    Let the idiots live on Instagram and don't depend on their 'content'

                    S This user is from outside of this forum
                    S This user is from outside of this forum
                    [email protected]
                    wrote last edited by
                    #141

                    We should bring back paying to read a newspaper, magazine, (pc-magazine :P)

                    You are probably not wrong, and we should be paying for a lot more things, but the genie is out of the bottle for many things here and it's difficult to roll that back.

                    For example, newspaper reading habits have changed a lot. Before the internet, you'd usually stick with one newspaper and that's it. Maybe two if you have too much money. You buy your newspaper and you read it front to back, probably even the topics you don't particularly care about.

                    Now it's often the other way round. Most people read news from quite a few sources (or often just follow links on social media and don't really even care for the publisher), but they don't read their news from virtual cover to virtual cover. Instead, they stick to the topics they care for, or maybe even read about the same thing in multiple publications, comparing what they have to say about it.

                    For this kind of newspaper reading, current forms of monetarisation don't really work. Most newspapers only offer subscriptions to the whole newspaper, often in the range of €5-15 per month. So if I were to pay for the ~20 newspapers that I read news from at least semi-frequently, that's €200-600 per month. No way I can or want to afford that.

                    Some allow you to pay per article, but that is usually pretty expensive too (€1-3 per article) and also I need to register to every single newspaper. That's not great either.

                    What I'd really like to see would be a industry-wide subscription. For example, I pay €10 per month and that allows me to read 100 articles per month across all newspapers. That would be really nice.

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                    • R [email protected]

                      I mean, basically yes? Do you think most people ever touched the addons button?

                      vanilla_puddinfudge@infosec.pubV This user is from outside of this forum
                      vanilla_puddinfudge@infosec.pubV This user is from outside of this forum
                      [email protected]
                      wrote last edited by [email protected]
                      #142

                      You think most people open settings or hamburger menus? You're more optimistic than I am.

                      These days the average caveman is used by his phone, not the other way around.

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                      • A [email protected]

                        No point if you have a network in the 10.0.0.0/8 IP range. There is a bug where they will randomly stop serving DNS to IPs outside of their subnet

                        vanilla_puddinfudge@infosec.pubV This user is from outside of this forum
                        vanilla_puddinfudge@infosec.pubV This user is from outside of this forum
                        [email protected]
                        wrote last edited by
                        #143

                        Then change it?

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                        • M [email protected]

                          Fair warning, using third-party DNS is a massive security issue; It basically allows that DNS provider to see all of the sites you’re visiting. Whenever possible, you should use a self-hosted DNS server like pi-hole.

                          vanilla_puddinfudge@infosec.pubV This user is from outside of this forum
                          vanilla_puddinfudge@infosec.pubV This user is from outside of this forum
                          [email protected]
                          wrote last edited by
                          #144

                          Depends. Using some no-name dns server in Uzbekistan is likely not going to be easily reachable for your queries by your local government, if at all.

                          Then again, most of you don't have queries over encrypted protocols anyway, so it's an open book regardless of who your third-party is.

                          Best case if you're a luddite, run a very highly recommended(by the fediverse) VPN, like windscribe or mullvad, and use their dns servers. Wireguard will encrypt the queries, and the vpn being supposedly trustworthy would put any cork in it otherwise.

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                          • 1984@lemmy.today1 [email protected]

                            They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

                            Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

                            vanilla_puddinfudge@infosec.pubV This user is from outside of this forum
                            vanilla_puddinfudge@infosec.pubV This user is from outside of this forum
                            [email protected]
                            wrote last edited by
                            #145

                            News Media: "ADVERTISERS CAN'T DISTRIBUTE ADS BECAUSE OF YOUUUUUU"

                            g-good!

                            1 Reply Last reply
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                            • bebopalouie@lemmy.caB [email protected]

                              Almost 70. Spent way too many years watching cable shit tv. I hate ads. I fucking hate ads with a nuclear passion. I have ad blockers, pirated shit and some services that do not show ads so far.
                              If there are ads I find an alternative or read a book. Our teen son screams ad every time he sees one that sneaks through ad just to get me going.

                              vanilla_puddinfudge@infosec.pubV This user is from outside of this forum
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                              [email protected]
                              wrote last edited by [email protected]
                              #146

                              "Son, are those ads in my house!?"

                              dad, please, it's only a little marketing!

                              "NO SON OF MINE! GET MY BELT!"

                              dad, no!

                              "What's our DNS address!?"

                              dad, I don't kno-

                              "Count the licks, boy! I'll teach you the hard way!"

                              bebopalouie@lemmy.caB B 2 Replies Last reply
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                              • G [email protected]

                                Then I guess I'm not looking at those pages. No skin of my nose.

                                That works until every website starts doing it.

                                dojan@pawb.socialD This user is from outside of this forum
                                dojan@pawb.socialD This user is from outside of this forum
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                                wrote last edited by
                                #147

                                I use Mullvad's VPN and DNS on a router level. Every device on my network is blanketed by it. Some services don't work, but I am willing to sacrifice their profits for my integrity. Thus, to them I say 然らば fuckmothers.

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                                • S [email protected]

                                  The fbi suggests using an ad blocker. Guess what an ad blocker is as important as an antivirus.

                                  K This user is from outside of this forum
                                  K This user is from outside of this forum
                                  [email protected]
                                  wrote last edited by
                                  #148

                                  I have an adblocker but not an antivirus

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                                  • 1984@lemmy.today1 [email protected]

                                    They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

                                    Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

                                    T This user is from outside of this forum
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                                    wrote last edited by
                                    #149

                                    Good. Hopefully the advertisers will realize that it's not profitable to advertise online anymore, and then we'll be left the hell alone.

                                    1 Reply Last reply
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                                    • 1984@lemmy.today1 [email protected]

                                      The larger problem that is not discussed so much is the amount of Ai generated garbage that is put on the web now.

                                      When these Ai web crawlers start to read that Ai garbage as source data, the models will start to become worse and worse, and as a result, our Ai clients will start to get worse and worse.

                                      I dont think there is a way for the crawlers to understand what is Ai generated fluff and crap. The reasons the Ai responses are so good now is because people actually posted these solutions on the web. What happens when Ai crap overflows the web so much that good answers are drowned out?

                                      Also, no ads in chat gpt yet. Thats going to change and it will become impossible to block those.

                                      T This user is from outside of this forum
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                                      wrote last edited by
                                      #150

                                      the web will die.

                                      1984@lemmy.today1 1 Reply Last reply
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                                      • Y [email protected]

                                        Cool quote, where did you get it from?

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                                        wrote last edited by
                                        #151

                                        From Banksy's 2004 book Cut It Out. Banksy, in turn, 'got' it (in its original form) from Sean Tejaratchi's 1999 essay in his Crap Hound zine. 😅

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                                        • 1984@lemmy.today1 [email protected]

                                          They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

                                          Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

                                          R This user is from outside of this forum
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                                          wrote last edited by
                                          #152

                                          I actually like how people are again on the wave of understanding that anarchism is right even if you've voluntarily consented to hierarchy. And other similar things.

                                          Sometimes you need to break rules. Entropy and life are more important.

                                          T 1 Reply Last reply
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