Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette
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i know this may go against the general attitude here but i gotta say this does make me a little sad when i think about it. and i use adblockers as well, but i never knew what the numbers were. when it's put into context like this it's hard not to be discouraged by the fact that this is still probably a minority of users. i mean what the hell, how are people still using the internet with ads turned on.
I'm starting to notice that a lot of people don't even notice what are ads or not. When i installed pihole and enabled it for all devices at home. My gf was complaining why suddenly a loy of pages wouldn't work anymore. Yeah, so she always clicked the ad/sponsored link everywhere and didn't have the slightest clue. And let's not start about social media and how basically 75% of it is (hidden) ads.
Personally I'm of the mentality if some company force feeds me their ads while i was not actively searching out their product type, I'll think 3 times before ever considering their products. Thankfully, i see basically no ads (online) anymore these days.
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Oh, haha. I thought you were telling me I should rethink using a DNS adblocker.
I see, hehehe
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The use of the term "Dark traffic" here is to paint the use of ad-blockers as something nefarious. Don't use it, fuck these people right in their stupid mouths.
I propose using the terms "clean traffic", for ad-blocked website traffic, and "dogshit traffic" for everything else.
Clean traffic, smooth traffic, able-to-get-to-where-you're-going traffic
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When piholes go mainstream they are fully cooked. Even tech illiterate in your family won't get the ads
Not even a linux guy, but I had a Pi from a decade ago that I never opened, decided to set it up and use it for something useful, friends suggested Pihole. pained myself for 2 days getting everything working (most of my trouble had to do with peripherals and IP addresses not the device itself) but after the grief, got it working and it was well worth it.
I even printed a sticker for it that said "where ads go to die"
sorry doubleclick, but you're toast
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The use of the term "Dark traffic" here is to paint the use of ad-blockers as something nefarious. Don't use it, fuck these people right in their stupid mouths.
I propose using the terms "clean traffic", for ad-blocked website traffic, and "dogshit traffic" for everything else.
depending on your household's browsing habits, it can be downright insane how much traffic goes through ones network (and the web at large), that is just nothing but dog shit.
I monitored my pihole at my place and my own traffic is usually no more than 15% garbage with about 750,000 domains blocked, but the second grandma or grandpa starts doomscrolling boomer things on their phones and ipads. I saw the network traffic at 60% blocked one time and I had to confront them and flatly ask them "what the fuck are you doing on your phone?"
also set up a Region exemption or whatever, blocking russian, chinese, and a whole bunch of other untrustworthy TLDs and im literally showing my grandmother the repeated attempts to communicate with something in fucking China in real time whilst she's playing some solitare game she downloaded.
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.
Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.
wrote last edited by [email protected]Advertisers do not have the right to demand my attention, or to brainwash me. I have every right to deny them and decide what to allow inside my head. This is war.
"We paid for the right to show you this!"
You paid for the opportunity not the right, but you didn't pay me, motherfucker -- and my price is everything you have or fuck off and die.
Edit: You know what? This is how I really feel about ads.
This is a consent issue, and I will not allow advertisers inside me. They hire psychologists in order to exploit humans' most vulnerable mental blind spots. They don't just brainwash us. They mindfuck the entire human species, and they do not recognize consent. We need to treat advertising as the collective mindr*pe that it is, otherwise they will never stop exploiting us, and we will never be able to build a bright future for humanity and this world. They are manipulating the trajectory of an entire species with zero regard to any future well-being. The butterfly effects are inconceivable. Our minds are sacred. The advertising industry is committing a crime against humanity that we have failed to recognize as such, because money is all that matters today. They must be stopped before Big Tech perfects brain-computer interfaces.
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âThe growth of dark traffic undermines the ability of publishers to fund the production of quality content, or even operate as a business. We must recognise users are not the main driver causing this.â
And Scott Messer, founder of publishing adtech consultancy Messer Media, added: âDark traffic is unlike anything we have seen before. Itâs demonetising publisher content at scale without user consent.
Are they trying to present it as if poor innocent users need to be protected from the vile ad blockers?
Bold of them to claim they produce quality content. Such businesses should die right along with their advertisers.
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I'm starting to notice that a lot of people don't even notice what are ads or not. When i installed pihole and enabled it for all devices at home. My gf was complaining why suddenly a loy of pages wouldn't work anymore. Yeah, so she always clicked the ad/sponsored link everywhere and didn't have the slightest clue. And let's not start about social media and how basically 75% of it is (hidden) ads.
Personally I'm of the mentality if some company force feeds me their ads while i was not actively searching out their product type, I'll think 3 times before ever considering their products. Thankfully, i see basically no ads (online) anymore these days.
i guess it's true that technology has been getting too easy to use. the barrier to entry being too low means people aren't really ready to use them safely.
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depending on your household's browsing habits, it can be downright insane how much traffic goes through ones network (and the web at large), that is just nothing but dog shit.
I monitored my pihole at my place and my own traffic is usually no more than 15% garbage with about 750,000 domains blocked, but the second grandma or grandpa starts doomscrolling boomer things on their phones and ipads. I saw the network traffic at 60% blocked one time and I had to confront them and flatly ask them "what the fuck are you doing on your phone?"
also set up a Region exemption or whatever, blocking russian, chinese, and a whole bunch of other untrustworthy TLDs and im literally showing my grandmother the repeated attempts to communicate with something in fucking China in real time whilst she's playing some solitare game she downloaded.
You shouldn't say that to your Grandma or Grandpa.
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The trade body called it âillegal circumvention technologyâ, said 12ft.io has been locked by its web host, and promised to take similar action against other paywall bypassing technologies.
Just because you send bits to my network does not oblige me to render them. That's like saying I broke the law back when I had cable and changed channels during ad breaks. Falls flat on its face.
Or saying it's illegal to hang up on telemarketers
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.
Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.
What's frustrating to me is the idea that law makers and advertisers believe I don't have a right to alter data that comes onto things I own. And nobody chime in with the brain dead "
ď¸
actually you don't own it." Because even if you wanna waste time with that stupid distraction, I own my computer. I built it from parts.Controlling my perception is my right. If I wanna use things that block ads that's my right. PERIOD. I NEED TO BLOCK ADS BECAUSE OF MY DISABILITY.
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The trade body called it âillegal circumvention technologyâ, said 12ft.io has been locked by its web host, and promised to take similar action against other paywall bypassing technologies.
Just because you send bits to my network does not oblige me to render them. That's like saying I broke the law back when I had cable and changed channels during ad breaks. Falls flat on its face.
I feel like I'm taking crazy pills whenever I hear them say things like this! These things belong to me, I should be able to control them. My perception, my LITERAL GATEWAY FROM MY MIND TO REALITY is mine and I have a right to control what I see.
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.
Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.
Only a billion. Need to quintuple that.
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depending on your household's browsing habits, it can be downright insane how much traffic goes through ones network (and the web at large), that is just nothing but dog shit.
I monitored my pihole at my place and my own traffic is usually no more than 15% garbage with about 750,000 domains blocked, but the second grandma or grandpa starts doomscrolling boomer things on their phones and ipads. I saw the network traffic at 60% blocked one time and I had to confront them and flatly ask them "what the fuck are you doing on your phone?"
also set up a Region exemption or whatever, blocking russian, chinese, and a whole bunch of other untrustworthy TLDs and im literally showing my grandmother the repeated attempts to communicate with something in fucking China in real time whilst she's playing some solitare game she downloaded.
I saw the network traffic at 60% blocked one time and I had to confront them and flatly ask them âwhat the fuck are you doing on your phone?â
Be careful of the answer. Sometimes ignorance is bliss.
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Even better: system-wide DNS adblocking on Android. Get rid of in-app ads too.
wrote last edited by [email protected]I use a degoogled CalyxOS phone so all those apps that load ads via Google services don't even work, or they work and the ads don't load haha. One caveat is that I can't use paid apps either though, I'm not against those.
But yeah system wide blocking is definitely the most thorough method!
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"dark" as in "not visible". Adblock users can't be tracked (or at least not as easily), hence they are not visible to the ad companies. "Dark", in this instance, is not a derogatory term.
"Brutal" is, though. So I totally agree with you there. Ads are the brutal thing nowadays.
Yeah it makes sense from their point of view. I turned it around on them for the hell of it.
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There's almost always another website that has the same thing.
yep, search subject of title. about as mush effort as fiddling with adblock settings.
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I tried to give my mom a pihole, she made me get rid of it because it broke the NY times and some rando mobile game she plays. Some people can't be helped.
You just make excuses and after a couple days mom's forget about it and move on to other games
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And the button to close it is usually tiny and mapped poorly. Which is in and of itself shitty.
This is super intentional. Look for the Fitts law
https://en.m.wikipedia.org/wiki/Fitts's_law -
adtech is nothing new or exotic. We have been dealing with this shit for years. if they still do not have a very basic knowledge of it by now, that's not a great sign.
Unix and lawnmowers are nothing new or exotic either. Iâm not stupid for not knowing how to repair a lawnmower, and I wouldnât presume youâre stupid just because I can run circles around you at the command line.
I would, however, question your intelligence if you lack the ability to perceive the reasons behind different people knowing different things. Itâs not that complicated.
